Sales & Marketing

Small Business Video Marketing Guide

Small Business Video Marketing Guide

Content marketing does not solely refer to words. The importance of video content is equal to – if not greater than – that of written content. Small businesses must begin developing and using video in their content marketing plan as soon as possible. According to reports, online videos will account for more than 82 percent of all consumer internet traffic by 2022. You may believe that as a small business, you are at a disadvantage when it comes to video marketing. Even if there are inexpensive, useful equipment available, the quality of your work will never match that of major organizations.

This is the crux: For a video to be excellent, the production must be immaculate, but only as an intermediate step. It’s all about showcasing your company’s emotional side through the unique combination of sights, movement, and music that only video can provide.

Sellers use videos to highlight their company’s humanity to gain confidence among their customers and eventually draw in more customers to buy their products. There are numerous advantages to using a video content marketing strategy across various platforms because it can engage more individuals.

In this article, I’ll discuss the value of visual content and how using it more frequently can help you with online marketing. After all, there’s no denying that visual content is more engaging than verbal content.

Why Do Small Businesses Need Video Marketing?

You have a big edge in video marketing when you’re a small firm. Compared to a giant organization, your practices, buyer relationships, and product offers are more intimate and personal. With these video ideas, you can show this off to your viewers, from leads to loyal customers, and you’ll be well on your way to strengthening buyer relationships and increasing sales.

The video was the most effective marketing method for more than half of the SMBs surveyed by—64 percent to be exact. Even more people, 77%, felt videos were a key element of their digital marketing strategy.

But what is it about videos that makes them so enticing to these business owners?

It’s simple: there are numerous advantages to using videos for small businesses. Videos may help you boost brand awareness, improve your internet presence, increase sales, and help you establish trust with your customers.

Posts with video receive three times the amount of engagement as posts without video.

Apart from all of these advantages, one of the most appealing aspects of video marketing is that it can be done on any budget! Getting started with video production doesn’t have to be expensive, so small businesses don’t have to be concerned about high costs. The same may be said about finding a dependable video player. There are several low-cost video players available, so no matter what your budget is, you’ll be able to locate one.

As you can see, there’s no reason why you shouldn’t try using video material to promote your product or service. It doesn’t have to be expensive, it’s quite useful, and it’s simple!

So, if you think you’re ready to dive into video content marketing, let’s look at some video ideas to get you started!

Related: Questions to Ask Before Selecting a Video Streaming Solution

Video Marketing Ideas for Small Businesses in 2021

One golden guideline for creating content: Think outside the box! After all, when it comes to video content ideas, there are no boundaries. Different types of videos will serve different purposes, which will all be determined by your company’s requirements. However, it is always your ingenuity that will make your material stand out.

Let’s look at the various forms of video material that you can create for your small business:

1. Behind the Scenes Tour Vіdеоѕ

If you’re new to the market, a brand introduction video might help you get noticed. These videos can be used to introduce your team and brand, highlight your company’s aims, and demonstrate company values, among other things.

The consumers and prospects of your business want to know who you are and what you stand for. More importantly, they want to relate to you on a personal level. Reveal yourself to them, and they will feel much more comfortable working with you.

A video like this could be your ticket into your desired field. It’s also a fantastic opportunity to document your company’s humble origins! You’ll be able to use this film to show the world how far you’ve come as your business develops and grows. In any case, an introduction video is a great place to start with video marketing for your small business!

2. “How We Make It” Vіdеоѕ

If you’re selling a certain product, уоu can create videos that show how you make it. Of course, this would be confined to specific types of businesses.

When people hunt for information on the internet, they frequently request guidance. Explainer videos are one of the most popular types of videos on the internet because of this. The main goal of these videos is to assist your viewers, which you can achieve in various ways.

You could, for example, make a tutorial video that shows your customers how to utilize your product. Alternatively, you may educate your audience on a skill in which your company excels. Explainer videos, in any case, are a certain way to drive traffic to your brand’s website and gain customers’ trust.

See Also: Vimeo OTT Alternatives | Vimeo On Demand Alternatives

3. New Product Announcements

Even though your product offering is simple, you must change it up from time to time to keep people interested. If buyers become dissatisfied with your products, they will turn to your competitors.

Promote new items or features via video to keep people interested in your brand. Viewers will be interested in your brand’s latest advances if you use a combination of spectacular pictures, exciting audio, and more.

For your announcement video, you should consider when you want it to be released. Is it during your pre-launch or post-launch efforts? If it’s a pre-launch, give only a few details about the upcoming product or feature to pique viewers’ interest. If it’s after the launch, utilize video to highlight the best features of the new product or feature to persuade people to buy it.

4. Support a Cause

Customers are primarily concerned with how your product or service helps them, but they are also concerned with your company’s influence on others.

According to the 2017 Cone Communications CSR Study, 87 percent of customers said they would buy a product if the company backed a cause they cared about, while more than 75 percent said they would refuse to buy a product if the firm supported a cause; that went against their views.

There’s no better method to advertise your charity than video if your firm is sponsoring a cause. Employees’ voices describing their passion for the cause, as well as photos of the real job, help to establish a sense of authenticity around your brand. Buyers are more likely to support your business if they feel a personal connection to your job.

This suggestion isn’t just for global causes. You’ve probably done charity work in your town as a small business to make it a better place. If your local customers know you support community issues, they will value your firm even more.

Danform Shoes of Vermont, for example, donated nearly $15,000 worth of footwear to a local charity, Dress for Success Burlington. 

Also Read: Best Video Editing Software for Beginners

5. Demonstrate Your Expertise through Videos

People, both new and returning customers, are looking for your company’s knowledge. They want to acquire items and services from reputable companies. Therefore they look for signals of trustworthiness before making a purchase.

Build their trust with videos that showcase your industry knowledge. Small companies focus on specialized aspects of their industry on a more in-depth level than big businesses. Break down the complicated topics of your specialty with pictures to demonstrate your love and competence for your area.

You may make a video based on a company blog article to use as expert content. Helpful tip videos are great for showcasing your skills and establishing credibility and authority in your business. Create videos to address some of your client’s most common questions. 

6. Testimonial Videos

Video testimonials are a great video marketing strategy that is accessible to small businesses. You can easily incorporate testimonial films into your marketing approach, and they’re great for establishing brand trust.

Any business, let alone a small one, needs to present itself positively. As a result, reaching out to your regular customers and asking them to give a video testimonial might be really beneficial. Did you know that before making a purchase, 92% of customers seek for a testimonial online? That’s correct! And what do people place a higher value on than internet reviews? Of course, there will be video testimonials!

Keep in mind that client testimonials aren’t the only source of information. Why not add your co-workers as well? Why not ask some of your employees to discuss their experiences with your company on camera, which may be less difficult than persuading customers to do so? Trust us when we say that you’ll see a difference right away!

Related: What Is the Best Way to Advertise on Facebook?

7. FAQ Videos

Provide your audience with value-packed industry-specific training; if a product or service can be better explained with a tutorial, make a step-by-step video to assist them.

Customers, regardless of the size of your company, are bound to have a lot of questions. Why not create a video that addresses their potential questions instead of pointing them to your website’s FAQ section?

Most people prefer to watch videos rather than read, so making a video that answers your consumers’ questions is a great approach to improve their brand experience.

Also, unlike customer service professionals or a standard FAQ area, these videos are far more personalized. As a result, your company will be able to retain tight ties with its customers!

8. Event Videos

Finally, it’s essential to leverage video for your brands, such as events, press conferences, and other important occasions. Whether you’re hosting a work dinner or a panel at a conference or a gathering, you should record it. You may then display your brand’s expertise to the rest of the globe.

However, you don’t have to stop shooting a video; you can take things a step further by live streaming your event! That way, your viewers will be able to participate in the action by seeing it unfold in real-time!

Instead of posting written pieces to your blog, you can create a library of video posts on similar topics.

You can’t go wrong with event videos, no matter which choice you choose. We all know how important public relations is for every brand, big or little. As a result, utilizing event videos is a complex opportunity you should not pass up!

Related: IBM Watson Media Alternatives | Best OTT App Builders

How to Use Video Marketing to Promote Your Small Business

Now that we’ve given you some video ideas to help you take your small business to the next level let’s wrap things up with some helpful video marketing advice. Here are five helpful hints for growing your business with video marketing:

1. Repurpose Your Existing Content Into Videos

Content repurposing is a successful content marketing technique. People have various interests and preferences, and their favorite content forms are no different. Some people like to read, while others prefer to listen to or watch a video!

With that in mind, it’s easy to see how turning your blog posts or other content into videos might help you grow your audience. Content repurposing not only caters to a wide range of audience tastes but it also allows you access to a variety of platforms, each with their own large audience.

If your company had previously primarily concentrated on written material, your distribution outlets would most likely have been social media sites like Facebook or Twitter.

However, if you opt to turn your blog posts into videos, you’ll have access to sites like YouTube, which is the world’s second most popular website, directly after Google!

So don’t overlook the immense value of repurposing material! It has the potential to make a huge difference in the success of your company!

You May Like: Creative Ways to Use Screen Recorded Videos in Marketing

2. Include a Video on Your Landing Page

Embed a video on your brand’s landing page is another great video marketing concept that any small business can readily adopt. The landing page on your website is not just the face of your company, but it’s also the page that gets the most traffic. The quality of your landing page will determine whether you earn your customer’s confidence or generate conversions.

Did you know that including a video on your landing page can increase conversions by as much as 86%? 

Customers will also be more inclined to stay on your website if you offer an intriguing video to keep them entertained. And the more time they spend on your site, the more likely they are to return or buy your product. With all of this in mind, it should be obvious that you should include a video on your landing page. 

3. Share Videos on Social Networks to Boost Engagement

Even with videos, not using social media to attract potential clients is a massive error! You may utilize various social video platforms to market your content, but even classic social media networks can help you advertise your films. In the twenty-first century, it’s like attempting to make pizza without dough if you don’t use social media to promote your brand.

So, share your videos on social media sites like LinkedIn, YouTube, and Facebook to get your company seen! Oh, and towards the end of your article, don’t forget to include a compelling call to action. Isn’t it your purpose to get your viewers to take action? Yes, I believe so!

Also Check: How to Create a YouTube Playlist?

4. Showcase Your Expertise

One of the most effective uses of films is to demonstrate your company’s competence! Do you have a product that is unlike anything else on the market? Is your staff made up of well-known industry specialists with years of experience? Share it with the rest of the world! This will increase your brand’s legitimacy, which will pique your audience’s curiosity.

5. Show Your Appreciation

Last but not least, videos are an excellent way to demonstrate your concern for your customers. Nobody loves brands that are out of touch with or unappreciative of their customers. So, get in front of the camera and give a passionate message to your audience! They’ll adore and respect you for it! 

See Also: How OTT Is Changing the Media Industry


As you can see, videos are a fantastic marketing tool that every small business can take advantage of! Including videos in your marketing strategy can help your company get off the ground quickly due to their tremendous potential for growth. After all, it already has a stellar track record! Many businesses owe their success entirely to videos.

Although we cannot guarantee that your small business will go viral due to implementing these video marketing strategies, we must stress that it is possible! If you aren’t one of the fortunate few who have become famous overnight due to videos, we can tell you that you will see results in no time. After all, marketing is a game of perseverance and persistence. So keep going, and best of luck on your adventure!

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