Sales & Marketing

7 Creative Ways to Use Screen Recorded Videos in Marketing Campaigns

Ways to Use Screen Recorded Videos in Marketing

If you’re trying to level up your marketing game, you’ve already realized that video making is the way to go. An easy way to break into video production is through screen recording. Screen recorded videos aren’t just being popular among marketers but being preferred by audiences too. 

Students, customers, and professionals expect instructional content to be available in video format these days, and video viewing statistics are rising for screen recorded content.

What Are Screen Recorded Videos?

Screen recorded videos involve capturing only your desktop using a screen recorder program. You can edit the footage after recording it, add annotations, highlights, animations, and more. A voice-over or narration is added over the clips, and that’s how the creator wraps up the content. 

In short, it’s a simple and cost-effective approach to video making that doesn’t require any fancy equipment nor a huge investment. Research shows that users are continually looking for videos to answer their questions online, and 7 out of 10 millennials prefer watching videos first before shopping online from brands.

How to Use Screen Recorded Videos 

You can use screen recorded videos and create engaging content as long as you have good ideas. The best part about screen recorded videos is how they are simple, fast, and require minimal setup. Just make sure you’re in a quiet room, and there’s not much background noise when you sit down to record them.

Here Are 7 Creative Ways to Use Screen Recorded Videos for Your Marketing Campaigns:

1. Make How-To Guide Videos

If you’re a software company that creates any technical programs, you can make a how-to guide video series around the software. How-to videos are in huge demand, and users are always looking for easier ways to understand these and save time. You can add tips, tricks, and show step-by-step how to use various products. 

2. Create Product Reviews & Demonstrations

Another type of content you can produce using screen recorded footage is product reviews or demonstrations. This involves showing different products, highlighting their features, and talking about them.

It doesn’t have to be your product. You can even talk about other services as long as it’s within the same niche. You can make product comparisons and talk about standard features that make them stand out or be the best. Customers are always interested in learning more about products and how to spot good ones. By doing product video reviews, you educate and make them smarter. However, don’t just talk about the benefits of said products when you make these videos. Talk about the pros and cons, be unbiased, and that will create an impact.

Recommended: How Content Marketing Can Drive Sales

3. Interviews with Key Influencers

Interviews are actually interesting in the realm of screen recorded content. That’s because you can branch-off interviews into collaborations and stream together live as content creators. If you can’t afford to do face-to-face interviews, you can do them through video calls using your screen sharing software. 

Just make sure both of you have a stable working internet connection and good quality microphones on both ends. Setting up and recording interviews is far less challenging this way.

4. Going Live with Your Audience

Live streams are becoming a popular trend on YouTube, Twitch, and various video streaming platforms. It’s a fantastic way to interact with viewers in real-time, answer questions, and just be yourself. These videos tend to be over 30 minutes long and can really take up your time. However, the good news is that they’re interesting to watch, and viewers simply love them.

Live streaming is a great way to show that you’re active on the platform as a content creator. But you need good video recording software for this, and this is where screen sharing programs like Vidyard and HippoVideo come in handy. 

5. Turning Blog Posts into Video Content

If you’ve been working on your business blogs and have a decent lineup of content, you can make those posts go viral. You can boost your marketing campaigns by adding video content to those posts and going over crucial information in them.

If any questions have gone unanswered in those blogs, you can make videos around them and answer away. These can be linked to your websites, embedded on social media, and shared by others online. 

6. Make Business Vlogs

You can use screen recording software to make business or corporate videos on the go. It takes just a few seconds to get started recording and talking. As long as you have a script or an idea about what to talk about, you’re good to go. Business vlogs add great value to your brand and cause a noticeable increase in web traffic. 

Most screen sharing programs have a neat feature that lets you copy and paste the script into the timeline while you’re recording. This helps in staying on track, and you can add the video over the narrated sections. 

7. Create Informational Content

Besides how-to videos, you can use screen recorded footage to create different types of informational content. Some examples are case study reports, industry highlights & debates, tips & tricks, scenes videos, and infographics. The list could go on, but in summary, these videos showcase your expertise and help you stand out as an influencer. 

Videos on entrepreneurship, business planning, how to start a business, and educating users about the best industry practices tend to do well. We could go on, but you get the idea. You could also make a video about how your company started and what it took to grow to where you are today.

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There’s no limit to your creativity when it comes to using screen recordings in your marketing campaigns. Make sure you sit down with your team and brainstorm for topic ideas before hitting the record button. Write down the script, and make sure you practice doing a few takes before getting ready to edit and render.

Making high-quality marketing videos is about putting in the time and practice. Once you get the hang of it, it will become second nature, and you’ll be recording and editing like a pro in no time.

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