Hey there! Are you looking to boost your Instagram game and attract the right audience? Well, you’re in luck because today, we’re diving deep into the world of hashtags on Instagram. Love ’em or hate ’em, hashtags are crucial to Instagram marketing.
Using the right hashtags can help your content reach a broader audience, gain more followers, and increase your engagement rate. But, with millions of posts being uploaded daily, it’s easy to get lost in the sea of hashtags.
That’s why we’re sharing our top 5 tips for using hashtags on Instagram effectively, so you can engage your audience, grow your following, and take your social game to another level. Whether you’re a seasoned Instagram pro or just starting, these tips will help you make the most out of your hashtag strategy. So, grab your phone, fire up Instagram, and let’s get started!
What Are Instagram Hashtags?
Instagram hashtags are a way of categorizing content on the platform, making it easier to discover and search for specific topics. A hashtag is created by adding the pound symbol (#) before a word or phrase without any spaces.
When someone clicks or searches for a particular hashtag, they will see a feed of all the public posts that have used it. Hashtags can be used in captions or comments, and Instagram allows users to use up to 30 hashtags per post.
Hashtags can boost your content’s visibility and connect with your target audience on Instagram. Using relevant and targeted hashtags can attract more followers, increase engagement, and build a more substantial online presence.
10 Ways to Use Hashtags Effectively on Instagram
Here are ten tips for making the most of Instagram hashtags.
1. Use location-based hashtags
Location-based hashtags can be very useful for businesses on Instagram as they can help increase visibility in a specific geographic area. When users search for a particular location on Instagram, posts that include that location’s hashtag will show up in the search results. This means that businesses can use location-based hashtags to target users in a specific area and increase their chances of being discovered by potential customers in that area.
For example, let’s say a small coffee shop in New York City wants to increase its visibility on Instagram. The coffee shop could use hashtags like #NYCcoffee, #NewYorkCitycoffee, or #coffeeinNYC in their posts to increase visibility in the New York City area. Users who are searching for coffee shops in the New York City area may come across the coffee shop’s posts and decide to visit the shop in person.
2. Add Instagram hashtag feeds on the website
Use social media aggregator platforms to add Instagram hashtag feed on websites. Choose Instagram as your source platform and fetch all content from a particular hashtag, the platform will automatically aggregate content under that hashtag.
You customize and moderate the content before displaying it on your website. User-generated content collected through the hashtag is the best form to showcase on the website as it is highly engaging.
3. Use relevant hashtags
The first rule of using hashtags on Instagram is to ensure they are relevant to your content. This means avoiding the temptation to use popular hashtags that have nothing to do with your post to increase your visibility. Using relevant hashtags will help you reach the right audience and get your content noticed by those interested in what you offer.
4. Research your hashtags
Hashtag research is critical for finding the best hashtags to use for your content. It’s not enough to use the same hashtags over and over again. Take the time to explore new hashtags and find ones that are specific to your niche. You can also use tools like RiteTag to help you find the perfect hashtags for your content.
5. Use relevant hashtags on Instagram stories
After doing research, use those hashtags that are relevant to your brand then, use the explore feature of Instagram to know what is trending and integrate them into your Instagram stories. After that, use the hashtag stickers to make the hashtags visually pleasing and to encourage more User-Generated Content.
6. Create branded hashtags
A branded hashtag is a unique hashtag that represents your brand and can help create a community around it. It’s an excellent way to encourage user-generated content and promote your brand. For example, Nike uses the hashtag #JustDoIt to represent its brand and encourage people to share their fitness journeys.
7. Using hashtags in captions and comments
Try to put your hashtags at the end of your caption to direct the focus of your audience to the message of your caption and avoid using too many hashtags. For comments, join the conversation of other users and use your hashtags there and keep the engagement going.
8. Vary your hashtags
Feel free to mix things up with your hashtags. Use a combination of specific, broad, and niche hashtags to reach different audiences and increase your reach. Specific hashtags will attract your target audience, general hashtags will increase your visibility, and niche hashtags will help you attract attention in a crowded market.
9. Monitor your hashtags
Keeping an eye on the performance of your hashtags is essential to know which ones generate the most engagement. Use Instagram Insights to see which hashtags perform best and adjust your hashtag strategy accordingly.
10. Use hashtag aggregator tools
Hashtag aggregator tools are online platforms (Ex-Taggbox) that combine and display social media posts containing the specific hashtag. These tools can be particularly useful for social media marketers who want to keep an eye on conversations about their brand, engage with their target audience, and measure the impact of their social media hashtag campaigns.
Further using the hashtag aggregator, one can leverage these aggregated hashtag feeds on multiple channels like display screens, websites, eCommerce stores, social ads, emailers, etc., and take their marketing efforts to the next level.
What Do You Need to Know About Instagram Hashtags?
Instagram hashtags are an important platform component that can help increase your visibility, attract followers, and increase your engagement rate.
Here are a few key things you need to know about Instagram hashtags:
- They help categorize your content: Instagram hashtags are a way to categorize your content and make it easier to discover and search for specific topics.
- You can add up to 30 hashtags per post: Instagram allows you to include up to 30 hashtags on a single post; focusing on using a few relevant hashtags specific to your niche can do wonders in your reach.
- Hashtags increase your reach: Using the right hashtags can help your content reach a broader audience, attract more followers, and increase your engagement rate. Do you know that Instagram posts that include at least one hashtag get 12.6% more engagement than those with no hashtags?
- Research is key: To make the most out of your hashtag strategy, it’s essential to do some research and find the best hashtags for your content.
Instagram hashtags can be a powerful tool to grow your presence on the platform and engage with your audience. Using relevant and targeted hashtags can attract the right audience, increase your reach, and promote your brand. It’s important to do your research, monitor your hashtag performance, and vary your hashtags to keep your content fresh and engaging.
Whether you’re an individual user, a small business, or a large brand, incorporating hashtags into your Instagram strategy can help you stand out in a crowded market and connect with your audience meaningfully. So, use hashtags wisely and see your Instagram presence grow like never before!