Running a B2B business requires you to think outside the box. If you want to keep growing, you need to use Salesforce. If you are not using it already, you are missing out on amazing opportunities. Considered to be one of the best CRM platforms in the world, there is a reason why companies use it.
As we live in unprecedented times, small businesses are experiencing a great deal of turbulence. The only way forward is by adopting a growth hacking strategy to attract customers continuously. Studies reveal that you can expect $5.60 back on every $1 spent on CRM tools. If you are still not convinced about how useful Salesforce is, we have prepared the perfect post for you. It takes a close look at the ways small businesses can use Salesforce for boosting growth. Let’s dive in.
Here’s How Salesforce Can Help Your Business:
1. Helps You Know Everything About Your Customers
We live in a time where customers expect businesses to know everything about them. Today, 76% of customers want companies to understand their needs. Only those small businesses can succeed that have a grip over what customers want. This is where Salesforce comes in handy. It stores and centralizes each and every customer interaction into a single system that you can access whenever you want.
The platform allows you to keep track of the entire customer history. You can use it to know about which products customers purchase and the reasons behind their last call. It does not get better than this. The best thing about Salesforce is that it ensures that whenever customers place a call, someone who knows everything about them would pick up.
It should not matter who picks up, and the conversation should continue from where it was left off. This also helps reduce time spent on helping customers. As you learn to surprise and delight customers with your commitment, they will keep returning. Thus, you will have an easier time retaining customers.
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2. Allows You Develop High-Quality Leads
The future is low-cost lead generation. With Salesforce, you get to avoid a head-on approach to marketing and opt for more cost-effective lead generation methods. As past and current customers will be analyzed by the tool, lookalike profiles can be built, which will help you identify new prospects.
The fact is that identifying new prospects that resemble the existing customer base will enable you to close deals faster and effectively market your products to them. Therefore, developing high-quality leads would be a walk in the park.
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3. Predicts What Customers Desire
A great online brand is one that makes users feel like they have an intimate relationship. To expand your relationship with customers, you need to predict what they would want before they can even anticipate it on their own. Predictive customer experience has become a requirement in recent times.
Whether you are running a small digital marketing firm or any other business, you can use Salesforce to provide each customer with a completely personalized experience that delightfully exceeds their requirements.
4. Automates Your Marketing Plans
Another great way Salesforce helps small businesses is by automating their marketing. The truth is that mass marketing campaigns have become extinct in the world of today. Today, marketing focuses on respecting individual customer journeys and personalization.
With the Salesforce Marketing Cloud, you get to shape and plan each customer journey. It automates everything so that you can focus on other parts of the company as the customer base grows. Thus, you get to benefit from a win-win situation. Businesses that leverage marketing automation experience an increase in sales revenue and productivity, which should be reason enough to use Salesforce to grow your small business.
5. Helps You Meet Changing Customer Expectations
Customer expectations are changing all the time. If you want to stay ahead of your competition, you need to meet those changes in customer expectations. Otherwise, your business would falter. We live in a time where people are exposed to diverse media daily.
Keeping customers hooked is not easy. Hence, it would be best if you used Salesforce or other CRM tools to meet the changes in customer expectations. SMBs need to offer frictionless service if they want to continue operating. With innovation, it is possible to ensure that customers receive a simplified experienced.
When you maintain sales simplicity, you will be able to deliver and attract customers. The main goal behind using Salesforce is to stay connected with customers in ways that allow you not just to satisfy their expectations but exceed them. With Salesforce, you get to delight your customers at every turn. Thus, they will feel more loyal towards your business and turn into advocates.
6. Provides Facilities for Seamless Customer Service
Ditch that shared customer service inbox with Salesforce. It provides you with an out-of-the-box, fully-integrated solution that makes work a whole lot easier. You can use it to manage customer issues at lightning speed. Therefore, you get to deliver seamless customer service to everyone.
Take advantage of all the data you have of your customers to continuously provide them with an experience that they enjoy every time. When you use Salesforce, customers will remain glued to your business.
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7. Helps You Make Well-Informed Decisions
At the end of the day, what makes or breaks a business is its ability to make decisions. Since small business owners lack the exposure to make well-informed decisions and do not have the capital to hire experts, they have to use Salesforce Small Business Solutions. They help provide you with all the information you need to make better-informed decisions.
The technology highlights trends and patterns. Thus, you get to anticipate not just customer needs but also how those needs can help address the business needs. Salesforce enables you to make anticipative decisions rather than reactive ones.
After going through our post, now you understand how powerful Salesforce is. It is the best tool for small businesses to boost growth. From learning everything about customers to making better-informed decisions, it is the only tool that every business needs.