The global food delivery market size was valued at 189.70 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 10.8% from 2022 to 2028.
Especially after the outbreak of the COVID-19 pandemic, meal delivery applications are in considerable demand among people. The UK is one of the regions where demand for food delivery apps among users bolstered significantly, as a vast spread of the virus was found over there.
Since then, the UK’s food delivery market has been disrupted like nothing else. The contributors are JustEat, Deliveroo, Foodhub, and many other players. Deliveroo achieved a tremendous rise in the UK’s food ordering vertical.
According to the latest research reports, the average monthly order frequency of Deliveroo is growing with every passing year; 3.3 is the latest order frequency recorded by Deliveroo in 2021, which was a rise from the previous year’s sum of 3.2.
By witnessing the rise of Deliveroo, if you are motivated to secure such heights in the market by getting an app like Deliveroo, then read these tips for creating a similar food delivery platform.
How to Develop a Food Delivery App Like Deliveroo?
Developing a food delivery app like Deliveroo involves these 7 proven steps:
1. Research and Analysis of the Food Ordering Market
Studying the food delivery market is essential before initiating a development procedure for a solution like Deliveroo.
This step involves studying the market and competition, identifying the target audience, and gathering information on their needs and preferences. It includes surveying the various features, knowing the different revenue models, and the difficulties that people face while utilizing those apps.
After gaining all such information, you will now be able to quickly sort out your venture needs and get the perfect platform like Deliveroo ready for your business.
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2. Decide the Specific Business Model
Before stepping into the food delivery vertical through a meal delivery app, you, as a startup owner, should grasp the two business strategies described below and choose whichever suits your venture and can be adequately followed through a solution.
- Order Only: As an app owner, you don’t need to handle the logistics by following this strategy. The only thing needed to be done is that the restaurants and eateries registered in an app across the entire town should be listed so that users can order from them. The eateries are required to prepare and manage the delivery of meals by themselves once users of a solution place an order.
- Order With Delivery: By following this strategy, you, as an app admin, need to take control of logistics in your hand. On each order, the restaurant needs to prepare it and acknowledge your delivery provider for collecting an order from the restaurant and providing it at a specified location on each order placed.
The business strategy of Deliveroo follows an ‘Order and Delivery’ model. So it’s suggestible for you to follow the Deliveroo business model as you are planning to create a similar app for your company.
3. Determine the Specific Features to Be Implemented
When a specific business model is selected for you to follow through with an app like Deliveroo for your venture, you need to choose the specific features to be implemented in your application.
Remember to determine such attributes which are demystifying and unique from all other players present in the market, but they should also be helpful for users in meeting their needs efficiently.
In addition, you should also implement your customized specifications if possible. It will add an extra feather to your platform and will assist it in standing apart from others.
4. Contact Developers and Get the Budget Estimates
Now, when every requirement and idea for creating an application similar to Deliveroo is figured out, you need to find out companies offering similar app-building services.
Gather some data about those firms, including their industry experience, number of development staff, reviews and ratings given by previous clients, costs of creating a platform, etc.
After collecting such information, you should set your budget accordingly by analyzing the rates of all companies you have listed.
The specific technology partner providing Deliveroo with similar platforms at prices within your set budget along with fulfilling your business needs efficiently should be finalized by you.
Ensure that they deliver within a timeline assigned to them and know the duration of their free post-launch support.
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5. Go for the Design and Development
After finalizing the budget, the next step is to design and develop your app like Deliveroo. The design should be user-friendly and easy to navigate. The development team will use appropriate technologies like React Native, ReactJS, etc. to build the app.
This phase also involves creating a functional architecture for the app, which will ensure that the app is scalable and can handle large amounts of traffic.
The development phase of the app also involves integrating the app with relevant APIs such as Google Maps, payment gateways, and food ordering systems. This will enable users to easily search for restaurants, place orders, and make payments through the app.
6. Testing and Deployment
Before launching the app, it is important to test it for bugs and errors. The testing phase will ensure that the app is fully functional and user-friendly. This includes unit testing, integration testing, and system testing. Developers may use testing tools like Selenium and Serenity.
After testing your app, it is ready to be deployed on the App Store and Google Play. This will make it available for users to download and start using.
7. Marketing and Promotion
Use platforms like Google Ads and social media to reach potential customers and drive downloads of the app. Partner with food bloggers, chefs, and social media influencers to create sponsored content that promotes the app.
You can also build an email list of customers and send out newsletters and promotional offers to keep them engaged and encourage repeat business. Offer incentives for existing customers to refer their friends and family to the app.
Nowadays, many food delivery companies create informative and engaging content on food and cooking-related topics to drive traffic to the app’s website and social media accounts. You can try it too.
Lastly, host or sponsor food-related events to promote the app and create buzz. Collaborate with other companies, such as food-delivery services, to cross-promote each other. These marketing strategies will help you increase the signups and revenue in a couple of months.
Related: Top 10 Apps Built With React Native
Since the significant growth of the food delivery market in the UK due to numerous contributors. Deliveroo is one of them and has earned humongous fame among users. Thus, if you, as an entrepreneur, are motivated to develop a solution similar to Deliveroo for your business, then here are some benefits to motivate you and some tips for getting a platform like Deliveroo ready mentioned in this post. Considering those sections will help you with the same.