Tech & Innovation

10 Best Mobile App Analytics Tools (Free Included)

Best Mobile App Analytics Tools (Free Included)
Photo: Canva

With so many mobile app analytics tools to choose from, which one is the best for you? This list of 10 will give you some great options, whether you’re looking for a free app analytics tool or something more robust. All of these tools offer different features, so be sure to read up on each before deciding which is right for your needs. With the insights these tools provide, you can fine-tune your app’s performance and make it even more successful. Let’s get started!

You’ve accomplished the impossible: you’ve created an app and begun selling it. While congratulations are due, developing the app is only the beginning of your journey to app success. Optimization is the next (and possibly most crucial) phase. With consumers spending an average of 4 and half hours a day on their phones, it’s essential to make sure your app captures some valuable time.

And having more visibility can pay off. Consumers spend an average of $120 billion in the app store and $190 billion on mobile advertising. To make your mobile application as successful as possible, employ mobile app analytics to track traffic and user stats.

See Also: 7 App Store Optimization (ASO) Strategies

How Do Mobile App Analytics Tools Work?

In-app data relevant to the mobile app’s functionality and the behavior of users within the app is collected and reported on by mobile application analytics tools. The following categories of app analytics: Operational analytics: Provides insight into mobile app availability and performance regarding the device, network, server, and other technical aspects. Unexpected app behavior (such as crashes, bugs, problems, and latency) can lead to user annoyance and app abandonment; hence operational analytics are critical.

Such analytics should be used during the app testing phase and after the app has been released into production. Behavioral analytics: Demonstrates how app users gather actionable insights, develop the software, and improve business outcomes. User profiles, segmentation/cohorts, retention, funnel/event tracking, and A/B testing can all be used to evaluate behavioral data by correlating clicks, swipes, views, and other valuable facts.

What Are Mobile App Analytics Tools?

Here are the 10 best mobile application analytics tools in 2022:

1. Localytics

Localytics is a marketing and analytics platform that runs on the cloud. This mobile analytics platform targets every customer in the media, retail, travel, business, and leisure industries. Users are particularly interested in the retention feature. This tool generates a report that pinpoints the causes of company issues like drop-offs, low conversion rates, and low client retention. Personalized (in-app) chatting, tailored notifications, and suggestions are also available through the platform.

2. Mixpanel

Mixpanel is a popular real-time mobile application analytics tool among mobile experts, particularly for crunching various data points and comprehending the complete user journey across several channels. Because no code is required to track app data, it’s ideal for inexperienced users or technically challenged users. The engagement and people plans are two different plans offered by Mixpanel, and customers can choose from free, monthly, yearly, or corporate options based on the number of data points.

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3. App Radar

App Radar provides a variety of tutorials to help you become more adept at ASO; therefore, it should make your life easier. The tracking and research of keyword features in the mobile analytics software will assist you in developing a successful ASO plan. It works with Android, iOS, and Windows Phones. It includes vital metrics tracking, keyword rank tracking, keyword tools for research, and more.

4. Firebase Analytics

Firebase is a mobile platform for building apps that can help you expand your user base on iOS and Android. You can look at everything in one place, including real-time data visualization, communications, and crash reporting. Other Google technologies, such as Google Ads and Google Analytics, are integrated with Firebase.

5. Google Analytics 

For in-app analysis, Google Analytics is a free solution that performs well, and it also has a premium version that’s business-friendly and provides more comprehensive data. It is compatible with iOS, Android, and various other systems. It’s a complementary tool that helps you achieve success regardless of the market size of your business, the number of mobile application downloads, or the amount of traffic you generate for your application.

See Also: Best Google Analytics Alternatives (European, GDPR-Ready)

6. App Analytics by Apple

App Analytics is a free analytics tool for Apple’s apps. It keeps track of app impressions, user involvement, and user segmentation. App Store sales and trends provide information about which of your apps or in-app subscriptions are the most popular. You may use this information to make the required changes to your mobile application to attract new users and keep existing ones.

7. Count.ly 

Count.ly is an open-source analytics platform that focuses on mobile analytics, mobile marketing, and mobile performance management. It’s an enterprise-level solution with a customizable service level agreement (SLA) and premium plugins. Users can customize the dashboard to collect and display only the data types they desire in real-time. The free version allows you to log up to 10,000 sessions per month.

8. Flurry Analytics

Flurry Analytics is a free analytics software that is available for both iOS, Android, and also for Windows devices. This user-friendly software lets you keep track of new and current people, sessions, and more. You can also track and analyze behavior across all of your apps. It’s also relatively simple to set up, requiring only three lines of code!

9. UX-Cam

For app developers, UX-Cam is an app testing and analytics solution. Users can watch recordings of sessions using this tool, which can assist them in determining the causes of app bugs or problems that are harming the user experience. The User Analysis function in this software can also help with the onboarding process of the users.

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10. BuildFire

BuildFire is an application development platform, but it features a fantastic recon that gives users comprehensive app statistics. Recon keeps track of downloads, plugin usage, how many new people register, and the number of repeat clients, among other things. User segmentation is also available in the software, dividing users into groups based on permissions, activity, and behavior.

Why Are Analytics Important for Your Mobile App?

Regardless of how attractive or practical your software is, it may fail to meet your consumers’ needs if it lacks visibility. Implementing mobile app analytics not only provides you with the resources you need to analyze your app’s performance better. But it also provides you with the following four benefits:

  • Real-time ROI evaluation: Improve the value of your mobile app and, as a result, your ROI by acquiring a better understanding of your customers through data.
  • Data-driven strategies: With more data at your disposal, you can pinpoint specifics that will help you plan future efforts. You may re-calibrate your approach with data-driven methods if you visualize past triumphs and failures.
  • Personalized strategies: You’ll be more likely to give your customers what they want or need if you segment and target them more precisely. You may discover these audiences and begin targeting them with personalized strategies using app analytics.
  • Tracking goals: App analytics allow you to follow your goals and see which acquisition channels are most effective. By finding these channels, you can devote more time and effort to them and replicate the strategy.

While these aren’t the only benefits of using a mobile application analytics tool, knowing how to use them is critical to your app’s overall success.

See Also: VR Statistics – Is VR Finally Taking Off?

Conclusion

Selecting the right analytics tools for your mobile application is a delicate process. Still, once you’ve done your homework and installed the correct tool, you’ll be blown away by the results. Any of the above-mentioned custom mobile application analytics software will provide you with a large holistic perspective of what’s going on in your mobile application. 

It also helps you visualize findings on a larger scale, allowing you to take your application to the next level of development. Suppose you’re searching for an analytics tool that combines these analytics features with great in-depth customer feedback analysis. In that situation, hiring a top mobile app development company from the market is helpful.

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