In the SaaS industry, Search Engine Optimization (SEO) is one of the best options for digital marketing. Driving website traffic and conversion, plus high organic rankings on Google, will help the business improve and become more competitive.
Of course, you’d want your SEO efforts to run smoothly, but things can sometimes go awry due to common mistakes. However, by steering clear of the SEO pitfalls we outline, you’ll be better equipped to develop a more effective and efficient SEO marketing strategy.
SaaS SEO Mistakes to Avoid in 2024
1. Keywords without Research
Choosing the right keywords for your site is the key to effective optimization. If you get the wrong keywords, you will most likely get little to no traffic.
Keep in mind that these keywords will be used throughout your content. They will also attract search engine spiders that could boost your site’s traffic.
One of the most common errors SaaS companies make when looking for keywords is they rely on a specific keyword too much, especially when bigger companies are dominating the rankings for the keyword you want to use. When you search for a keyword, make sure that it is related to the topic.
Using long-tail keywords is highly advisable. If the high-volume keyword is “cost of tickets”, some users might use “tickets cost”. This means when you combine the main keyword with a long-tail keyword; you are opening more opportunities for your content.
See Also: What Are Low-Value SEO Tactics to Avoid?
2. Click-Through Conversion
Anybody can build a website, but not everybody has a website that actually produces the highest amount of sales and regeneration of customers.
Your website is your best salesperson. It works 24/7, it never calls in sick, it works even on holidays, and it has your perfect sales pitch all the time. So it’s important to know the tips, tricks, and strategies for conversion rate optimization.
Unbusinesslike website. Your website should look professional. Not investing in it aesthetically & corporately will not generate potential buyers. Visitors take only 2 seconds to decide whether to do business with you or not just by looking at your generic website.
It includes not being creative and being grammatically incorrect. Using low-quality images and dull and poorly written descriptions would automatically scare your visitors away.
Keep your website looking professional, and invest in your site aesthetically and professionally. It could be achieved with high-quality images, color contrast, fonts, and even grammar. It’s your images and product descriptions that should inspire trust and trigger action.
3. Wrong Link Building
Link building is one of the basics when it comes to SEO. It is considered a strong strategy that can help you generate traffic and an online presence.
Despite having many different approaches, mistakes tend to happen. And when it is not addressed properly, it could negatively affect your website. Your site might suffer from loss of traffic, and in some cases, you can get penalized.
Linking other websites to your content can give you chances to get more traffic. But avoid, or better yet, do not use blog networks, paid links, and comment spam as they are considered the most notorious issues.
When done correctly, Google will acknowledge your site as content-worthy. So when you build your links, make sure that they are quality ones. It is better to link a few trusted sites than to link a lot that is not credible.
See Also: What Types of Content Are More likely to Earn Backlinks, Shares, and Traffic?
4. Content Flooding
Keywords are essential to get high-traffic volume on your site. You have to use it in your content to dominate the rankings. Ideally, 1% of your content should have the keyword. If you have 1,000 words, using the keyword 10 times will contribute a lot to the rankings.
However, content flooding is a grave mistake in the SEO world. Using the keywords properly is highly advisable. You have to make sure that the article is readable for users and not for machines.
Although the 1% target is ideal, it is not strict. Also, you should not write them close to each other. Whether you have 1 or more keywords, separate them from each other in your content.
The best practice is to use the keyword logically, and it should sound natural when read. Do not place the keyword just to use the keyword in your content. Build an outline and see where it should fit best. After you have created the content, read through it and see if it is readable.
See Also: Search Intent in SEO – How to Get It Right
5. Buying Links
You might think that the easiest way is to purchase paid links. Whether you are doing it on a small or large scale, or perhaps through personal relationships, you should never pay for links because it is a violation.
When a website owner sells links to you and gives you promises, you might give in because of the possibilities it can give your site. But keep in mind that they are most likely doing it to other people too.
And some of them are paying for links from other websites. The network will expand, and in the end, you will not get the highest ranking.
Plus, think of all the people involved in this type of scheme. Then, ask yourself if you think it would be challenging for Google, with all the data and resources, to identify paid links. Once they have identified one buyer or seller, it would be easy to track the other buyers and sellers.
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6. Not Updating Outdated Content
Similar to technology, keywords get regular updates. When new services are available, new keywords will be available. This is the same thing when new users search for similar keywords or phrases.
The search volume of your keyword could decrease. And when it does, you will lose your site’s rankings.
If you wrote an article last year, how sure are you that its contents are still relevant to this day? Also, are the keywords used can still give your site good traffic?
Revisiting your content periodically, or at least between 3 to 6 months, can help your site regain higher rankings. Pay attention to the pages that have a lot of traffic and engage users, as this will help you get the best value for your money.
Conclusion
Avoiding making SEO mistakes is highly beneficial for your website. It gives you more chances of getting better, higher traffic, especially in the SaaS industry. Don’t rush things. Instead, analyze the data you need for better content and SEO marketing strategy.
