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How to Grow Your Facebook Group in 2021

How to Grow Your Facebook Group

Are you struggling to grow your Facebook group to the extent of giving up? Or are you looking for actionable strategies to make your Facebook group for FREE? If any of these questions apply to your situation, then you’re not alone.

Here are a few questions we keep on receiving from our readers:

  • How can I make my Facebook group grow faster?
  • How can I promote my Facebook group for free?
  • How do I add 1000 members to my Facebook group?

These are just a few of those we sampled related to this article. The reality is that you can create and grow your Facebook group without using ads, but it’s not as easy as you might think. But don’t worry.

Here, we’re going to share with your actionable tips on how to grow your Facebook organically and keep it active and engaged. But before we get started, let’s take a look at a few Facebook statistics.

  • Over 2.74 billion people use Facebook every month. This is approximately 59% of the world’s social networking population.
  • Facebook is currently the third most visited website.
  • Over 1.8 billion people use Facebook groups.

As you can see, chances of growing your Facebook audience are high once you learn the tips and tricks- which is exactly what we’re going to teach you in this article.

Read on to learn how to attract more people to your Facebook group.

Facebook Group vs Page: The Difference


When you decide to promote your brand through Facebook, you can either choose to do it through a page or group; but the two are different.

What Is a Facebook Group?

A Facebook group is a space where a community or people with similar interests share their opinions or discuss broad or narrow topics. A Facebook group can either be public, closed, or secret.

What Is a Facebook Page?

A Facebook page is a public profile that allows businesses and brands to market their products or services or introduce their activities. In a nutshell, a Facebook group is a space where people who share interests come together to discuss, learn, and share their opinion. At the same time, a Facebook page is a public space where individuals, companies, and brands introduce their products, services, or activities.

See Also: How Do You Make an Effective Ad on Instagram?

Benefits of a Facebook Group for Your Business


Are Facebook groups worth it? Is it better to have a group or a page on Facebook? Or what is the point of a Facebook group? Here is the plain truth:

Many brands create Facebook pages for their businesses expecting to increase engagement, organic traffic, and sales.  Unfortunately, most brands don’t achieve this. It means that businesses without an advertising budget will have a tough task to make the most out of their Facebook pages. Besides, most users view Facebook pages as advertising platforms. It makes them afraid to follow Facebook pages for businesses.

That’s why many marketers have opted to build Facebook Groups for their businesses. Because a Facebook Group provides a viable way to build a highly engaged community of users who are likely to be interested in your brand.

That said, here are a few benefits of using Facebook groups for business.

1. Facebook Groups Provide More Personal Engagement

Social media are more likely to join a Facebook group for a company than a page. Besides, Facebook groups allow users to engage on a more personal level.

2. Can Be Used as a Forum

Unlike a Facebook page, a Facebook group can be more casual. If you have a question you want to get a ton of useful answers from, you can post it and wait for members to respond. Equally, if you’re testing out a new product idea, you can get feedback from members of your group.

3. Help to Target the Right Specific Audience

Social media users view Facebook pages as advertising or sales spaces. That’s why it’s a tough task to convince people to follow your Facebook business page. Besides, a Facebook page can attract all kinds of users. On the other hand, a Facebook group provides every member with the opportunity to contribute and share their opinion instead of waiting to be fed one-way information.

It also attracts people with the same interests and passion. It means that if you use a Facebook group for your business, you have a higher chance of attracting the right specific audience.

4. Increase Leads or Conversions

A Facebook group allows every group member to share their opinion or discuss a topic. This means that users don’t wait to be fed with one-way information. If you offer value to your group members, you can increase engagement and drive more sales or conversions. 

Undoubtedly, there are many benefits of using Facebook groups for business. Nevertheless, you cannot create a Facebook Group and expect it to provide you with all these benefits. This is where learning how to grow a Facebook group comes into play.

Related: Advanced LinkedIn Lead Generation Strategies for 5X Leads

6 Practical Tips for Growing a Facebook Group in 2021:


1. Start with the “Why”

First things first, you need to determine the purpose of your Facebook group. Your business or brand has a purpose, right? And this is something you determine right from the onset. Whether it is to fulfill a need, solve a problem, or bridge a gap.

Equally, when looking to grow your Facebook group, you need to determine its purpose/goal. Once you determine its purpose, it would be easier to identify your target audience and the exact type of interaction in the group.

Here are a few questions you need to ask yourself to determine the purpose of your Facebook group:

  • What’s your niche?
  • What will you use the group for? To promote a service or a product?
  • Do you want to get feedback from members?
  • If so, what kind of feedback?
  • How will you use this feedback to improve your business?

2. Decide Who the Group Is Intended For

Who is your Facebook group for? If you intend to use your Facebook group to generate leads for your business, your group should attract potential customers. If you’re an internet marketer, your group should provide useful information or insightful tips for small business owners, like how they can increase sales through social media without using ads or promoting their products or services without annoying people. It’s vital to have a specific target audience in mind to grow your Facebook group with ease.

Here are a few reasons to decide who you want to join Your Facebook group:

First, it helps you to describe your group effectively. If people can know how your group will help them, they won’t hesitate to join it. Communicating the benefits your group offers to members helps attract people interested in group discussions instead of random people.

For example, assuming you were looking to create a group that provided tips for beginners aspiring to make money online using affiliate marketing. Which group would attract your target audience? A group with the name “Affiliate marketing training” or “Affiliate marketing training for beginners.” I bet “Affiliate marketing for beginners” would attract the right audience, right?

That’s because it communicates who it’s created for. People join Facebook groups with like-minded people. Hence the reason to decide who the group is intended for. Secondly, deciding who will benefit from your Facebook group makes it easily findable. As seen above, giving your Facebook group a name related to your target audience helps make it easier for people to find it.

Using our Facebook group name example above, “Affiliate marketing for beginners,” it’s easier for the group to show up on Facebook when people search for terms like how to start affiliate marketing for beginners or affiliate marketing for dummies but could be buried in heaps of search results for affiliate marketing training.

3. Determine the Type of Your Facebook Group

Now that you have answered the “why” question and know who your Facebook group is intended for, the next thing is to create the right community. As stated earlier, there are three types of Facebook groups: public, closed, and secret.

If you want to grow your Facebook group fast, we recommend you create a public group. You also want to have a well-optimized name for your group. It’s good to have a group name that people will relate to.

This takes us to the next tip on how to grow your Facebook group without using ads.

4. Give Your Facebook Group a Name That Resonates with Your Audience 

Assuming you were a beginner looking to get into affiliate marketing, which of the Facebook groups would you join?

A Facebook group name is the first thing people will see once they search for terms related to your group on Facebook. The Facebook group name can make them want to click and read what’s inside and join or continue searching for relevant groups. If the name of your Facebook group resonates with their interests, they will likely join it…and that’s how to grow your Facebook group.

5. Get Your Facebook Group in Front of the Right People

“Suppose you want to attract a community of individuals that will be healthy and won’t scatter within a short time. In that case, you must promote your Facebook group to like-minded individuals” adds Ralph from BestEssays.

That means that you have to go out there and hunt for these people and make them join your community. There are a ton of ways to promote your group to the right people:

a) Send Out Invites Using Your Email List or Friends List

One of the old-school ways to grow your Facebook group is to send out invites to people in your email list or your friends’ list and ask them to join and invite their friends who might be interested in your group. This is why you need to decide the purpose of your group and give it a name that resonates with your target audience.

b) Promote Your Facebook Group Using Your Page

The chances are that you already have an active Facebook page for your business. You can use it to promote your Facebook group.

c) Grow Your Facebook Group with Cross-Promotion

With over 1 billion groups on Facebook, there are high chances of getting groups similar to yours. This is a great way to grow your Facebook group using cross-promotion. This is one of the effective ways to grow your Facebook community fast. Nevertheless, each group has its own rules when it comes to self-promotion. For instance, some groups prohibit the promotion of one’s group.

After all, you wouldn’t allow someone to join your group then start dropping links to their group, right? Find groups similar to yours on Facebook or other social media platforms. Join these groups and start providing value in at least five posts before you start promoting yourself. Make thoughtful and useful comments on other people’s questions.

You can’t just join a group; drop your Facebook group’s link and expect people to join. Help people first, then promote your group later. The chances are that once people find your posts helpful, they will want to find out more about you. Some groups allow members to promote their pages, brands, or services during specific days. You can do that when the time comes. Make sure you read the rules and follow them accordingly.

d) Grow Your Facebook Group Using Messenger

11% of the world’s population uses Facebook Messenger every month. This makes it a powerful and convenient way for marketers and brands to engage with their audience and respond to valuable feedback.

6. Share Quality Content 

To grow your Facebook group, you really need to create quality content. When people join your group, they expect to learn more from you and other members of the group. If you want other members to share valuable content, you need to show examples.

This is where you need to create original, interactive, and engaging content. You will track the metrics as your group grows to discover what type of content works best for your members and tailor your posts in that direction.

See Also:

Conclusion

Learning how to grow your Facebook group is no easy task. However, once you master the tricks and tips, you can achieve fast growth in no time. If you follow the strategies shared above, Facebook will start recommending your group to interested people and grow it for you. Note that growing your Facebook group doesn’t happen overnight. It takes time, patience, and practice. Try each technique we have shared in this article, then stick with one that works for your group. 

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