Entrepreneurship is not a walk in the park, nor is it for the faint-hearted. Launching an eCommerce business requires perseverance and dedication. To succeed, there are tactics and strategies you must apply to help improve your online sales.
Check Out the 8 Powerful Tactics to Grow Your eCommerce Business:
1. Optimize Your Store for Mobile
Mobile-friendly designed websites are essential for ease of access and use. Most online shoppers generally have smartphones and frequently shop that way. Optimization is the process of adjusting website content for mobile viewing. Optimized content adjusts to fit onto smaller screens. If users find it easy to browse your website, they’ll find it easier to make purchases. That’s what you want at the end of the day. More sales.
Related: How to Setup an eCommerce Store from Home
2. Email List Building and Engagement
Emails are an essential method of communication with eCommerce customers. This can be your most profitable channel if nurtured right. This is purely from their emailing list. You can set up different options where your customers can sign up for your email list. These include:
- Sign up forms through Webinars
- Standard and incentive-based pop-ups
- Requesting your customer’s email after-sale
Making use of public records and email marketing is a great way to build your audience. Public records are typically found within a government agency or office. They are accessible to anyone and a source of information to devise targeted marketing campaigns. This way, you gain an edge over competitors and take your business to the next level.
3. Personalized Email Marketing Campaigns
After building your emailing list, it’s a good idea to develop a segmentation strategy. Segment users into specific categories and create personalized campaigns. Email segmentation and personalization are essential, and ensure your content is relevant to each subscriber.
As a result, expect increased open rates and improved unsubscribe rates. The benefits also include higher customer retention and fewer spam complaints. The process isn’t entirely perfect, but it minimizes complaints.
Keep your subscribers engaged by actively interacting through email marketing campaigns. Interactive emails will help minimize customers from unsubscribing. Public records and email marketing go hand in hand to achieve this goal. Public records help divide your marketing message. It will segment by demographic data, location, age, profession, and other differentiators.
A consumer background check allows you to customize your messaging to your intended audience. It is also easier to keep track of your investments. There is also various email marketing software available.
You can track when customers open your message, click through the message, and when a sale happens. Unlike social media companies, there are no third parties involved. Nobody gets to dictate to you how or when to market to your audience.
4. Social Media Engagement
Modern brands with an online presence need strong social media engagement. It’s a sign that you’re making an impact in the market. It’s not just about looking popular. The key is to create meaningful connections with current and future customers. It will boost your brand and ROI both online and offline.
It’s quality, not just quantity that you should be striving for in your business. One of the most extraordinary measurements of social media success is an engaged audience, not just a large one. Social media engagement is measured by a range of metrics, such as:
- Shares or retweets
- Comments
- Likes
- Followers and audience growth
- Click-throughs
- Mentions
- Branded hashtags
Consider the tactics and strategies outlined above to help you increase your eCommerce sales. Build your brand awareness and focus on quality. It will make marketing your business easier so that it grows into everything you dream it to be.
5. Order Tracking
Order tracking is an online tool that gives the buyer information on the status of the purchased item. A buyer will tell if an order is still in the warehouse or on its way. The aim of this system is the transparency of the distribution process. The tracking system makes businesses very efficient. Since online shoppers love to be informed on their order progress, order tracking improves perceptions of trustability and professionalism. This ultimately means even more sales.
Another positive effect on sales is the reduction of costs. When orders are not tracked, customers complain, and they need staff to deal with their complaints. Having automated tracking reduces the need for staff. There are just significantly fewer inquiries. Tracking of orders also automates the delivery process by categorizing shipments. It puts less burden on your customer support team without compromising quality.
See Also: eCommerce International Shipping: 6 Best Practices
6. Search Engine Optimisation (SEO)
SEO is the process of optimizing online content and enable search engines to show your site at the top of search results. Most online businesses rely on search queries and organic traffic to make sales. SEO sales-boosting tactics include having title tags for each product page and optimizing and tweaking category pages with keywords.
It also includes implementing schema markups that allow search engines to understand your product information. Using these tactics increases the visibility of your store and products. This, in turn, results in more clicks to your store, and more clicks mean more potential sales!
Must Read: What Tools Do You Need for SEO?
7. Google Shopping
Google Shopping is a service provided by Google that allows customers to search for, view, and compare products. It helps users to research purchases, their features, as well as their prices. It is supported by Google ads and the Google Merchant Center.
The most significant benefit of using Google Shopping is that it expands your online presence. Google is the biggest search engine and will ensure you reach a wider audience and attract more customers.
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8. Leverage Customer Reviews and Testimonials
You must have heard that reviews have the power to make or break a company. Displaying reviews can increase conversion rates by 270%. Product reviews help reassure shoppers when they are about to make a purchase. They are social proof; build trust and credibility in your business.
You should utilize social media, set up testimonials (on your website), and incorporate reviews in your email marketing. If you notice sales slowing down, it’s time to come up with new tactics. Instead of finding new customers, focus your marketing efforts on your existing customer base. The 8 ways discussed in this article will go a long way in growing your eCommerce business.
