Good SEO practices improve the user experience and usability of a website, positioning ourselves in the first results of the SERPs (Search Engine Results Pages) for the keywords of our business niche is a priority objective. To ensure the acquisition of potential customers in an organic way, you must work on the continuous optimization of your site. Search engine algorithms are always updating and changing, so you have to take a smart approach to be able to adapt to those changes quickly.
Having access to easy-to-use, reliable, and accurate SEO tools will strengthen your SEO strategy. You will also get valuable information, not only about the performance of your site but also about what your competitors are doing in their positioning strategies. What are the best SEO tools? We are going to get you out of your doubts, then we offer you a complete list of the most useful and used SEO tools.
Why Should You Use SaaS Tools for SEO?
Software as a Service (SaaS) is being implemented in many industries. SaaS, or Software as a Service, is a model for delivering software through the cloud. The applications are hosted by the service provider. You can use SaaS in SEO for various reasons, mainly for rapid implementation and delivery of services to the customer, easy on-boarding of a new employee, use of services in stationary and mobile mode with all kinds of terminals, cloud architectures offering all users the same level of security, etc.
The search algorithms are updated regularly, almost every day. You always have to prioritize user experience over keywords and code. SEO techniques are fundamental if you want to position yourself; but not to be competitive and add value, this is why you have to satisfy your users.
Check Out the 7 Best Tools You Need for SEO in 2021:
The rise of SaaS solutions is one of the most significant developments of the past decade in the world of marketing technology. We must understand the advantages of these software solutions. So, here are 7 tools you can use for your SEO.
1. Google Search Console
Search Console, offered free of charge by Google, is a great help for your SEO. It allows you to measure the performance of your site, to know the number of clicks on links from the American search engine, as well as the requests that led to your pages.
You can also verify that there are no indexing errors and request a new crawl, if so. It is also possible to know the referring domains, although you will have no indication of their notoriety or their value. However, for a completely free tool, Search Console does its job really well and remains a staple in SEO analysis.
2. Google Analytics
Google Analytics is an undervalued tool. This is normal, it is completely free. Yet the information you find is very valuable. It’s used to analyze everything that is happening on your website, in particular:
- People who visit your website
- Their behavior on your website
- How they got to your website
- Most visited pages
- The pages that offer the most conversions
However, in order to obtain this information, you must install the Google Analytics tracking code on your website. It will only take you a few minutes. Most CMSs allow you to integrate this code without too much difficulty. Once the code is installed, this is where you will be able to further analyze what is happening on your website.
Ubersuggest is a free SEO tool that will help you improve your SEO by finding relevant keywords, generating content ideas, analyzing backlink data (inbound links), and much more. It was successful British entrepreneur Neil Patel who bought and relaunched Ubersuggest in 2017.
Much like other online SEO tools, Ubersuggest analyzes keywords, domain data, backlinks, and gives you a clear idea of their value and competitiveness. You can type a keyword into the search bar and see all the important data the tool offers you for analysis.
The free Ubersuggest version is definitely worth discovering and using, as it has tons of data that you can look closely at and analyze for valuable insight into your SEO and ideas on what types of keywords to target. You will get a lot of keyword suggestions with this tool from basic keywords to long-tail phrases. Other than that, you can also use Ubersuggest to find and analyze keywords from YouTube which will surely expand your reach and leads and build a stronger marketing foundation. But in case you want more flexibility and keyword management capabilities, go for the paid version of Ubersuggest.
If you sell services and want to promote them, you will need landing pages. A landing page is a page that aims to present a product, a service, or even a free offer and on which only one action is possible, such as:
- Fill out a form
- Download an app
- Try SaaS software for free
Creating such a page is not easy, especially if you don’t know how to code. This is where LeadPages comes in. LeadPages is a tool that allows you to create landing pages quite easily and that does not require any technical skills. It is one of the tools most used by bloggers, coaches, or experts because it allows you to create pages that look both visually appealing and professional.
This software has hundreds of predefined landing page templates optimized for conversions for any type of objective or business. All the templates are classified into different categories, and/or for different areas of activity. How much does LeadPages cost? The first plan starts at just $ 25 per month (paid annually), which is very affordable for such comprehensive software.
Canva is perhaps one of the best tools you can use if you are having trouble designing materials for your SEO and social media campaigns. It is easy and most especially, free to use. SEOer, marketers, advertisers, and even professional designers use Canva both for design and finding inspiration. You can also create designs for event covers, books, flyers, and more.
This 2021, SEO is not only just written content and building links, but also visual content. If you don’t consider the image and video SEO you are missing out a lot. With Canva, you can create SEO-friendly images and videos for your SEO campaigns without any experience in design.
Canva has a lot of ready-made templates and various template sizes that are ready for you to grab and use. So if you need to do designs for perhaps Facebook or Instagram, just click on the size template and get started with the design by editing the pre-made designs using lots of free stock photos, illustrations, shapes, and colors.
Apart from producing professional images, there is also a need for image optimization, either your images will be used for eCommerce, landing pages, or blog posts. This helps shorten the page loading time thus improving the user experience while browsing your web page.
Tip: You can also optimize images for eCommerce SEO using Removal.AI, an automatic background remover. Process over 1,000 photos with just a click of a button, create a transparent background, and change the background to white. Download product photos ready for any eCommerce systems and also friendly to the Search Engines.
Social media signals may not directly impact your SEO, however, traffic from social media certainly can help boost organic traffic as well. Being active on social media raises brand awareness, and brand recognition is proven to improve SEO results.
Buffer allows you to schedule your publications on all your social networks in one single platform. Buffer is actually one of my favorite web tools, maybe even my favorite of all the tools I will present to you because it is extremely easy to use. And what’s more, it is not limited at all to the free version (unlike its competitors). With Buffer, you can schedule your content months in advance, at any time you want.
In the free version, you are entitled to a maximum of three social media accounts and schedule to 10 publications. Premium starts from $15.00 per month and offers the possibility of managing 8 social accounts (perfect if you are a solopreneur). If you are an agency, a business will be a more interesting option as it entitles you to 10 social accounts to use for profiles, pages, or groups.
The best way to rank well in Search Engines is to publish good content. But what does good content mean? Good content doesn’t always mean it is written in a longer post, or statistically informational or facts-driven, but it can be shorter as long as it is well optimized for search intent. Viral or trending content is another strategy used as effective content by most SEO.
BuzzSumo is one of the best research tools that help track and identify trends around specific topics. Write better content than any of your competitors. This tool can help you generate blog or social media ideas, create effective content, monitor your brand performance, and identify influencers with whom you might consider partnering. Although BuzzSumo is a paid tool, you can sign up for a 7-day free trial to test it out before committing to a subscription. BuzzSumo will assist you to find the best content of any niche and key influencers to advertise and promote it.
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Encouraging enrollment early in the sales cycle and enabling the tool to be used quickly will maximize the adoption rate of a SaaS solution. Sometimes SaaS companies focus too much on their software and not enough on service and results. By doing so, they can forget about existing customers and unnecessarily increase the cost of customer acquisition without maximizing customer lifetime value.
These 7 examples of marketing strategies have allowed these SaaS companies to avoid these pitfalls in style and prove that you don’t have to have a big budget or a solid footing in the market to stand out and acquire new customers.
You are free to try all of these tools (even the alternatives offered) and see which ones you want to integrate into your daily life. Most of these tools offer a free version or a 7-day free trial. This will give you enough time to decide which one to get.