Instagram is one of the most important parts of the digital marketing strategy. It’s a photo and video-sharing app that offers great opportunities for brands and marketers to learn about their audience and reach them very easily.
Instagram has 1 billion monthly active users and 700 million active users every day. Additionally, 500 million people see Instagram stories regularly. It is the second most accessed social media network in the back of Facebook.
More than 25 million companies worldwide are using Instagram to market their products, and 200 million people visit one business profile every day. Nowadays, Instagram has become a new home for marketers because their engagement is high and real business goals are achieved.
How to Grow Your Business on Instagram in 2023
Instagram is a perfect platform to grow your business. It offers a great way to reach your potential customers, engage with your audience, and convert your followers into customers. Growing your followers on Instagram takes time and attention.
Follow these 12 tips to grow your business on Instagram:
1. Set up an Instagram Business Account
If you already have an Instagram personal account, you want to convert it into a business account. This allows you to access all your business features and track your Instagram metrics. You can also create a new account for your business or switch your personal account to a business account.
Are you wondering how to convert a personal account to a business account? Here are a few steps to switch your account.
- Log in to your existing personal account and tap the profile icon
- Tap the three lines icon at the top of the screen and click settings
- Hit the switch to business profile and tap continue
- Add your email and contact number to your business account
- If you want to connect your Facebook page to your Instagram account, you can follow the prompts.
- Once you have set all these things to tap done
After creating your business account, you can easily promote your brand to a massive audience.
2. Make your Profile Attractive
You must have entered some basic information in your profile when you created your Instagram business account. But now it is time to optimize your Instagram account for the best result. Your bio is only 150 characters, but it needs to tell your audience who you are, your brand, and why they should follow you.
Create an eye catchy bio to attract your followers and try some emojis. It is a small symbol, but it can convey a lot of information. Including hashtags in your bio will help you to increase your brand voice. The next important thing is to select a profile picture, use the same picture you use on other social media networks. It helps people to identify your brand easily.
You can add a clickable link to your website that helps the user to buy your products directly. You can also add a call to action button that allows the user to interact with you.
3. Define your Target Audience
Before you decide what kind of content to post on Instagram, you need to think about whom you are posting. The most active Instagram users are between the age of 18 to 35. Know your target audience first, and then create content related to your brand.
Defining your target customers is one of the most powerful parts of your Instagram marketing strategy. You can check the analytics of your other social media channel to see which type of people follows you.
Once you analyze your audience, think about what type of content they expect from you. Set goals and objectives to get more followers, engagement and to achieve your business goals.
4. Share great and Unique Content
Instagram is all about visual social networks, so it is more important to create compelling and creative videos. You need to create unique and high-quality content to get more engagement for your posts. Think of different ways to showcase your brands to reach more people.
Take amazing photos that make Instagram work for your business. You can use some additional effects to make your post more attractive. People always look for great and quality content, so you should make effective content to reach your business goals.
Create on-brand content that helps people to know about your brand. Create fun and engaging posts to get more likes, shares, and comments.
5. Play with IGTV
IGTV allows users to create long-term video series on Instagram; it is a great opportunity for brands to build engagement, collaborate with influencers, and improve their Instagram marketing strategy. IGTV allows users to post 10 minutes videos on their feeds and profile.
You can create an effective video about your brand and promote your user to keep watching on IGTV. It is the perfect way to get your audience’s attention, and it will increase your IGTV video views for your channel. IGTV has the potential to hook your target audience and increase user engagement.
Use IGTV to create tutorial videos, and you can host a Q&A session. Also, you can use IGTV to cross-promote your videos and share Instagram TV videos to your Facebook page to increase visibility.
6. Experiment with Instagram Reels
Instagram reels have given a new way for brands and marketers to create content. Reels allow users to create or upload 15-second videos and set them to music. Nowadays, many brands are jumping into reels to promote their brands in Instagram reels.
You can use Instagram reels to showcase your products to a wider audience. People are always curious about your brands to know how your products are made and delivered to the services, so it is the right time to share behind the scene videos with your followers. It is an effective way to attract more people.
Use reels to educate your audience, and you can share tips on how to use your product. Share step-by-step reel videos with your customer to help your customers connect with you and your company.
7. Start using Instagram stories
More than 500 million accounts on Instagram use stories every day, and 39% of people said they become interested in the product after seeing it on Instagram stories. Additionally, the most viewed Instagram stories are posted by the business.
Stories are the most important part of your marketing strategies, and they will help you grow your business on Instagram. Since stories disappear in 24 hours, they can go in-depth and show your brand personality. If you want to expand your Instagram story life, you can use Instagram story highlights so it won’t disappear.
Create a slideshow, add poll stickers, and include hashtags in your stories. Use stories to tell your brand authenticity and always end your stories with a call to action because this converts your story’s view into measurable business success.
8. Get Familiar with Hashtags
Hashtags make users identify your content easily. When some people search for a specific hashtag, they can see all related hashtags. It is a great opportunity to get your content in front of new people who already don’t follow you.
You can create branded hashtags on Instagram and make new connections. It is one of the best ways to get real followers to your account. Also, you can use community hashtags which helps you to connect users around a specific subject. It is a perfect way to gain followers, connect with others, and increase your product’s searchability.
Users can only add hashtags to their own posts; they can’t tag others’ photos and videos. You can use up to 30 hashtags in your post and 10 hashtags on your Instagram stories.
9. Use Influencer Marketing
Influencer marketing is a powerful way to promote your brand and increase your followers. Small businesses with limited budgets can use micro-influencers to enhance their brand. According to the stats of civic science, 50% of Instagram users made purchases because of influencer advice.
The effective way to start Instagram influencer marketing is to host Instagram takeovers. This means you are allowing an influencer to take over your account for some period.
Choose the right influencer for your brand to reach your business goals. Influencer marketing always works successfully because of the high amount of trust they build up with their audience.
10. Capitalize on Instagram Ads
Like other social media channels, brands have the option to advertise on Instagram. Ads are stories or posts that business plays to promote their brands, Instagram ads are always identified by a sponsored label.
You can also add a call to action option to drive more sales and traffic to your website. There are several types of Instagram ads:
- Photo ads
- Videos ads
- Carousel ads
- Collection ads
- IGTV ads
- Stories ads
Instagram advertising is an effective strategy that helps you reach your target audience, and it is easy to implement.
11. Respond to Comments
If you want to get more engagement on Instagram, you should interact with your audience and respond to their comments. You can also post a comment on another account to get many new followers to your account.
Encourage your followers to comment on your post and keep responding to the comments and mention your product on Instagram, and this makes users engage with your brands.
Comments help you to enlarge your followers and allow you to get new audiences to your profile. It is a great way to increase your engagement level and enables you to reach your target audience.
12. Track Results with the Analytics Tool
Once you start using Instagram for your business, you need to check your metrics through Instagram analytics tools regularly. One of the effective ways to improve your result is to test each strategy and see its performance.
With the analytical tools, users can track individual posts, stories, ads, and hashtags’ performance. Additionally, the tools show your goal, and which type of audience you are focusing on, and allow you to check your ROI on Instagram.
Every day, creators, and brands are tracking Instagram analytics to check their metrics, and from there, they are getting some ideas to improve their business.
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Instagram has become a vital tool for businesses to reach their target audience, generate leads, and increase sales. As a result, it is important for businesses to have a strong presence on the platform and utilize it effectively to grow their business.
The 12 tips discussed in this article can help businesses improve their Instagram strategy and increase engagement with their audience. Some of the key takeaways from the tips include creating high-quality content that aligns with the brand’s messaging, using hashtags to increase visibility, and engaging with followers through comments and direct messages.
It is also important for businesses to regularly track their metrics and analyze the performance of their Instagram strategy. By doing so, they can identify areas that need improvement and adjust their strategy accordingly.
Overall, Instagram can be a powerful tool for businesses to connect with their audience and grow their brand. By implementing these tips and staying up-to-date with the latest trends and best practices, businesses can effectively leverage Instagram to achieve their marketing goals.