There is no know-it-all rulebook on generating more sales on your eCommerce platform. Instead, it relies on the kind of eCommerce store you have, the audience you target, and how the store is being operated. Sometimes, a store owner may do everything but fail to generate the required sales.
4 Reasons Why Your eCommerce Site Is Not Selling:
1. You Have Targeted the Wrong Audience
A major reason a store fails to generate good online sales is that they are targeting the wrong market. By knowing your audience, companies can design products and services accordingly.
2. The Sales Funnel Is Not Set Appropriately
Another reason for low eCommerce sales is improper sales funnel setting. A visitor searches for a product on the website, finds it, and purchases it in a normal setting. But, if a visitor fails to find the product, they will not make a move ahead and click the back button and go to your competitor’s website.
3. Trust Issues
To gain the trust of your customers, it is important to add an SSL certificate to your website to ensure all transactions conducted on your website are safe. When you install an SSL cert on your website, the secure padlock sign gets activated in the address bar, and the users feel safe transacting with such a secure website connection.
See Also: eCommerce International Shipping Best Practices
4. Website Is Tough to Use
According to researchers, buyers can pay more for a simple user journey on an eCommerce store. In addition, 57% of the online buyers will never recommend a website with poor design on mobile, according to Sweor.
Now that you are aware of why your eCommerce store fails to gain higher sales, let’s learn some ways to increase your store’s online sales.
10 Ways to Increase Online Sales Fast in 2022:
1. Buy a Catchy Domain
Creating an online presence is essential when launching a business. Getting your domain name and developing a website to reach your targeted audience and generate brand awareness is important.
Free domains are not recommended for a developing business, and it is important to buy a domain name. These days, domain names can easily be acquired at reasonable prices. So, start your online website by launching your domain name website.
2. Choose an Efficient Web Host Provider
To launch and run your website, you should host it with a web hosting service provider. There are various hosting providers offering several hosting packages and advanced features.
Select an effective and trustworthy web hosting with 99.9% uptime, efficient performance, and a reliable support team. It is suggested to monitor the uptime of the website regularly. Paid hosting is a good option for eCommerce websites as it avoids ads and provides limitless bandwidth and disk space.
3. Establish a Safe Connection Using HTTPS
Website safety safeguards a website from safety threats, cybercriminals, and malware. It protects the in-transit sensitive information of your business from getting intercepted. Hence, you should deploy a secure HTTPS connection that offers end-to-end encryption. An SSL certificate is required to prevent your important customer data from being exposed.
A Secure Socket Layer or SSL cert is a digital security protocol that provides a secure encrypted channel for your in-transit data. You should choose a required SSL cert from the different SSL certificate providers available according to your bespoke needs and keep your exchanged data secure and private.
There are many reliable CAs that offer premium services globally at affordable prices. RapidSSL, AlphaSSL, Comodo, DigiCert are well-known names that have proved their mettle. If in doubt, we recommend that you buy a RapidSSL certificate and afford the premium, unmatched security to your chosen domain or subdomain at half the cost!
4. Increase Your Store’s Speed
Many users expect the loading speed of the website to be quick. If it takes over 3 seconds, users may switch to another site. Hence, website owners should optimize their website speed.
It will help increase the website’s conversion rate, visibility, and performance, offering overall increased online sales. In addition, website speed optimization enhances the website’s Google ranking.
5. Enhance Your Social Media Presence
A business grows with a higher online presence. It enhances its credibility for the product as customers like visiting the social media channels before buying a product. People usually choose authentic and verified websites with positive reviews. A good eCommerce store has feedback options and query forms for the customers to reach out to the company.
It can also be done through social media channels. Instagram and Facebook are known for their highest brand exposure. Hence, growing your social media presence will improve the brand image of your products and enhance the trust of the customers, thereby increasing your sales.
6. Improve Your SEO Ranking
To generate more traffic to your website, it is important to target the right audience. Hence, it is important to focus on your SEO ranking. Search Engine Optimization enhances your eCommerce platform’s visibility and search-ability.
It increases your ranking on search engines, such as Bing, Yahoo, and Google. A website should have appropriate keywords, high-quality content, heading tags, high-quality images, and more for a higher SEO ranking.
7. Email List Building
Email marketing offers better outreach to gain visibility and attention. The advantages involve higher outreach, personalized attention to every user, which eventually increases the sales. In addition, crafting relevant emails to connect your prospects and old customers with your business grows your sales and revenue.
8. Monitor Website’s Performance
Add performance monitors to your website to track your daily progress. They are several analytical tools such as Google Analytics, GTmetrix, Webpage Test to check your website’s performance.
It offers details about bounce rate, traffic on the site, average time spent on a page, and more. The report can help improve the performance of your website.
9. Develop a Content Approach
An amazing way to boost your traffic is through content marketing. You need to create related content to drive leads to your eCommerce website. Using content like whitepapers, eBooks and blogs will help prospects know about your products and services and increase your Google ranking.
See Also: Best Online Payment Gateways for eCommerce Businesses
10. Develop a Responsive Website
Nowadays, people use mobiles to surf and purchase online. Hence, developing a responsive website compatible with all devices has become mandatory.
Furthermore, a responsive website boosts user experience as the information is readable clearly on all screens. Therefore, make sure your eCommerce website is mobile-friendly loads faster on all devices.
Using the above strategies on your online store can gradually increase online sales. It doesn’t matter if you have just started or been in this field for long; try the abovementioned methods to enhance your revenue.
