Salute! Dear readers, are you searching for the best email marketing platform to enlarge your business? Or wish to know what is email marketing and how does it work in digital marketing? If this is what makes you surf through the internet, your search is over now. If you’re a beginner, this article will help you understand all the email marketing scenarios and how crucial it is to bloom in the remote marketplace.
What Is Email Marketing?
Relax! We are not offering a tech definition for this term. Let’s understand email marketing in simple words.
Email marketing is a crucial part of digital marketing that is used to grow a business. Have you ever noticed pop-up windows whenever you visit any website or a blog page that asks you to provide further updates when you offer your emails?
Companies collect emails of their customers or the new audiences and then send promotional emails to various email addresses in bulk at the same time. It can be related to anything such as promotions, updates of new products, offers, discounts on services, etc. Visit the emailspedia.com website for more info about email marketing.
How Does Email Marketing Benefit a Business?
Email marketing helps to target a wide range of customers at a low cost. Because it is imperative to build a relationship with the customer, send company updates, understand customer behavior, target professionals, and bring traffic to a website. Almost all companies use email marketing to achieve all these goals. It helps different organizations, businesses, or say brands, etc., to grow surprisingly.
Email Marketing Benefits Highlights:
- Increases visitors list and therefore the probability of getting more customers.
- Around 97% of visitors do not return after leaving the sites, whereas email marketing reminds the visitors about your website for repeated visits.
- Email marketing boosts the revenue with high returns.
- Various free email marketing platforms are available as a trial version. They are not only cost-effective but also easy to use.
- Email marketing platforms give you a better understanding of customer behavior.
Why Should You Choose Email Marketing Platforms and What Do They Do?
If you want to take your digital marketing campaign to the next level, use email marketing! It is essential to get the best email marketing platforms that will brief the basics and provide the simplest email marketing services with necessary and advanced tools.
Here are the highlights of what email marketing platforms should do for your email marketing campaign. It will help you identify which email marketing platform is best for your business.
1. Increases ROI
Email marketing platforms for small businesses work miraculously. Email marketing platforms help to increase ROI (Return on investment). Moreover, targeted marketing campaigns and promotional emails can be created for a specific audience based on location, behavior, interests, and demographics.
2. Automates Your Task
Email marketing platforms enable different business groups to design more convincing emails. Besides, users can use automated templates or emails if they don’t have any email designer.
3. Personalizes Email Subject Line and the Email Copy
There are dozens of platforms and email marketing software available that provide bulk email marketing services with some specific features to personalize email subjects and email copies. Besides, some email marketing services providers have progressed a lot to enable users to create dynamic content designed for a specific segment.
4. Test and Analyze Various Elements of the Email Marketing Campaign
Email marketing platforms analyses bounce rate, click rates, open rates, etc. to ensure whether all the elements used are working well to achieve the desired result. If email marketing somehow fails to reach the targeted goals, they help make certain changes through suggestions and available data.
Additionally, email marketing platforms make sure that your emails are being designed and sent with the best combination of calls to action, email designs, subject lines, copy, and so on.
Above mentioned features of email marketing services are mandatory to help your business grow. When choosing the best email marketing software or service, make sure these functions are included in the package. Check the next section to know the superior email marketing services available in the market as per your requirements and budget.
5 Best Email Marketing Software for Beginners:
Omnisend is an all-in-one marketing software that expands sales while lessening down the workload by automated segmentation, emails, SMS, etc. It has a huge library of pre-built templates that users can use to create stunning emails as well as customize them as per their brand requirements.
Nevertheless, Omnisend is one of the best free email marketing software that can easily avail up to 15000 emails monthly. However, users will be charged around 16$ per month (if paid monthly) for unlimited emails with stunning features.
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Sendinblue helps you to create more eye-catchy and compelling emails to engage your customers in your email campaign. Its top-notch email builder enables the users to create professional emails within a few minutes. Moreover, the Facebook Ads built-in functionality provides pervasive ways to retarget or target new audiences.
Up to 300 emails to unlimited contacts are free on this email marketing platform. In comparison, the pricing varies as per the number of emails. It starts at 25$ per month for 10,000 emails per day.
EngageBay offers products in three sections- 1. Marketing Bay, 2. All-in-One Suite, 3. CRM and Sales Bay. Go for the Marketing Bay and the All-in-One suite if you want to add more feathers to your email marketing campaign.
Rich Text formatting, SMS marketing, marketing automation, email marketing, free email automation, web forms, contact segmentation, and email templates are some of its best-known services that users can avail themselves of easily. However, it is free up to 500 contacts and 1,000 emails daily; the paid subscription begins at $8.99 per month.
GetResponse, from A/B testing and personalization to automation and segmentation, has everything that an email marketing campaign requires to grow. Besides, a new automated funnel feature offers a ready-made marketing funnel to create stunning, professional, and rich emails.
Additionally, it generates paid ads for Instagram, Facebook, and Google. The pricing of GetResponse starts at $15 per month, but you can get a 30-day free trial before you enroll in it.
EmailOctopus is a famous email marketing software that provides amazing features to make your email marketing campaign more intuitive, responsive, valuable, simpler, and attractive. With templates and a landing page builder, you can generate leads and grow the email list.
EmailOctopus leverages email automation and uses insights & data to help you allure more new customers. Its free plan is helpful for those who require only 2500 subscribers and 10,00 emails per month. But if you want more, go for its paid plan that starts at $20 per month.
Hope you liked our article on email marketing software for beginners. These free email marketing solutions are quite popular on the market and provide unique features and benefits to users. Their support teams are active and help you set up everything from scratch. So, you can choose any of them while considering your unique needs.