Changing your website architecture can be a bit of a leap of faith. Why redesign a website at all? What should you retain? What do you strip out? This article will take all of the guessings out of website redesign so that you can relax. You should redesign an unattractive website if you want to make sales and convert visitors into customers.
However, it is crucial to take a strategic approach to your website’s design, regardless of industry or company size. Knowing what works and what doesn’t is key to achieving your goals. If you aren’t on top of site traffic and demographics, there is no way to know what needs fixing. The worst-case scenario is that people stay away from your site entirely because of your website’s design.
Here Are the Necessary Steps for a Stress-Free Website Redesign:
1. Set Your Goals
There may be several reasons for redesigning your website, so knowing what you intend to achieve before redesigning can help direct your efforts. It is not sufficient to just want an overhaul because you are bored of your current layout or your competition has a similar one.
You can include goals such as more visitors, higher conversions, reducing bounce rates, and other things you hope to achieve by redesigning your website. A well-defined redesign goal will allow you to focus your efforts and determine whether your redesign is essential.
2. Assess and Review Your Current Website
To get started, review everything that’s already on the site. If you have many pages, you will need to decide whether they have to be retained, if there is a need to add new ones, and which ones of those will need updating. It would help to place yourself in your visitor’s shoes and pretend like you’re navigating your site as a potential client. See which pages should be more emphasized.
3. Utilize the Right Website Solutions
You can usually fit all critical business content in a small amount of website space. Thus, you can now find a wide variety of website hosting services like www.hostens.com. No coding experience is needed for these hosted services, which take care of everything from security to updating and creating a user-friendly interface that works well on tablets and other devices.
More sophisticated web options are necessary for more features, including customer forms and product picture collections. Ensure your site displays correctly and effectively for mobile internet users by choosing a hosting solution that is as lean as possible. Developing your site with a mobile phone or tablet nearby will ensure this.
4. Decide What Your Site Should or Shouldn’t Do
Business owners can quickly eliminate many unused features when they have the correct data. In addition, prioritize the existing functions by the importance of accomplishing your goals and beginning to arrange and layout pages. Several online brainstorming and outlining tools could help you visualize your new plan. Content layouts and feature sets can be planned using specific tools.
It is essential to create page layouts that include as much information as possible and have the most critical features. Besides basic contact info, links to social networking sites, and a story about your brand, there’s nothing to worry about at this stage.
5. Focus on Your Homepage
A possible customer’s first interaction with your brand is likely to take place on your homepage. In this respect, you should pay enough attention so that you leave an influential impact on first-time visitors. But remember: Simplicity pays off. Make sure your visitors have the information they need without having to work too hard to find it.
Ensure your homepage is easy to navigate so that your visitors can quickly get the information they want. Build personas based on who your visitors are to tailor your homepage to make it appealing to those individuals. Bring your homepage to life by integrating social media widgets, blog content, and other related links.
6. Update Content
Before you begin writing your website content, should you design it? The answer to this is “no.” Almost every time people make this mistake, they end up paying the price. Make sure you start with content. Always. Of course, a good design is crucial, but if your message doesn’t come across, then what’s the point? A great design can help you deliver your content more effectively and make your message more digestible if you have already crafted the content first. Great content earns backlinks and generates more traffic.
Consider who your prospects are and their journey before diving into the content. Does the overall tone of the site still correspond to your current business? How about the About Us and Products pages?
7. Update Graphics
Graphics and photos are just as vital as your content information. Are you still using images from years ago in your marketing materials? Take a new company photo, and update your portfolio of products. Look out for responsiveness and the right visuals on multiple devices.
8. Track Visitors and Leads
Determine how you will know if your site is successful. This will vary, but valuable metrics include getting many subscribers to your email list, getting more followers, and converting leads into fundamental interactions.
If you don’t measure your redesign’s effectiveness, you’ll never know if it’s a positive step. Take note of the following metrics:
- Who visits the site? From where do they come?
- How many leads did the visitors generate? What are the specifics?
- What percentage of your leads turned into sales?
The results will be compared to what you visualized beforehand. Make sure your site is monitored and updated regularly. Invest accordingly. You need to be constantly working on your new site just as the web is an ever-evolving masterpiece.
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Website redesign is a continuous process that must be done repeatedly until your desired results are achieved. However, if you want your website to move fast and get to the level you wish to, you may hire experts and outsource this crucial task. Some reliable third-party professionals focus on providing ROI to their client’s websites. All you need is to reach out to them and communicate your target goals for your redesigning web project.