The sticker printing business is an industry that experiences extremes. Right from giants printing thousands of stickers every hour to a group of friends earning their pocket money, the industry offers incredible opportunities. Though, to start one, you should have some technical knowledge of die-cut, waterproofing, paper, and a sticker design tool.
Additionally, you should be familiar with the design process and similar other factors. The industry has new entrants very often, so it is becoming highly competitive each day. You need to plan a strategy to keep your business ahead of the competition. Some entrants may be experts in the industry, whereas others may not have the expertise.
If you are serious about your sticker printing business and want to make a living out of it, read this article! Amateur entrants in the industry only create confusion and competition when it comes to offering custom stickers. Hence, we have created this comprehensive guide to help them get their business on track.
We’ve collated a few tips and tricks to help you create an impressive image of your brand in the market. These tips will also allow you to grow your sticker business.
5 Tips to Start and Grow a Sticker Printing Business:
1. Find Your Target Market
One of the most difficult aspects of growing any business is finding the right target market. Targeting the right consumer is a difficult component of every sale. Labels are common among firms, and you will have to tap the decision-maker of an organization.
The process of finding the right audience is not going to be easy. It will take considerable time and a lot of tests. Re-engage your audience, again and again, to entice them to get converted into a consumer.
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2. Tie up with Global Dropshipping Partners
The pandemic has imposed several restrictions on global trade. With this, businesses are finding it difficult to scale up once again. Though drop shipping offers businesses the best opportunity of reaching clients located overseas, it won’t reach the pre-pandemic levels.
So, to overcome this, you can partner with some local printing shops located in your target region. When you collaborate with them, they help dropship the printed stickers to your customers. This way you will be able to cater to all orders.
We recommend you not to pass the entire order to your partners. Instead, you can initiate the design process after confirming the deal from your eCommerce platform. After finalizing the design and the quantity of stickers to be printed, send over the details.
You can send the ready files to your partner through the web-to-print software, and they will print and ship the order. This way, you’ll be able to keep a tab on the printed stickers as well as on your orders.
3. Integrate a Custom Sticker Designer Tool
When you offer the opportunity of designing the stickers for your consumer, you will notice an increase in traffic. The custom sticker design tool will enable your customers to design their stickers themselves.
You must be wondering how? The custom sticker design tool helps you create sticker designs of various shapes, images, and sizes with features like text design, font, and clipart libraries. They’re an ideal business solution for banners, vehicle graphics, sticks, signs, dome stickers, roll labels, etc.
The best part of this tool is that you can directly share your work on other platforms, like social media. You will not have to execute the print to share it on social media. The design tool and your eCommerce store collectively will offer a competitive edge and an increased reach to your brand.
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4. Have Attractive Designs for the Corporate World
Having some quirky and attractive sticker designs already made for businesses provides better visibility. Businesses can make full use of stickers to convey critical messages. For instance, you can have something related to coronavirus.
Corporates and retail stores invest good money in stickers that convey messages related to Covid norms. They put hygiene standard stickers on their premises to give instructions for social distancing or wearing a mask.
You are not required to maintain an inventory of pre-printed stickers. Invest in a web to print solution and let your customers create their designs and place bulk orders to get them printed. Additionally, they can add stickers to their branding strategy as well. This will boost your business and a surge in your corporate orders.
5. Create Stickers on Trending Topics
There comes a time when almost everyone is found talking about a particular topic. One of the best and most recent examples is the social media trends such as different challenges. We recommend you experiment with some unexplored yet trending challenges.
You have a sticker design tool available, using which you can create just any design, any time. This way, people will find your work interesting, and it will increase your sales.
The sticker design tool will help you if you are not a pro at making designs. It’ll help your customers to create their own designs. You can also invite your customers to promote their custom designs on your platform. In short, if you want to hit the jackpot with your business, don’t stop being innovative in your ideas.
The sticker printing market is already a competitive landscape. It means every new entry will have to distinguish itself from the crowd. Have robust ideas and premium printing quality to make people buy from you.
We recommend investing in high-end web to print software to make your business a success. You will need a strategic move to grow your business. Hence, take your venture to new heights by being innovative. Don’t let it blend with the other stickers laying on the shelf. Stand out and change the game!