Are you stuck using traditional email marketing tactics and not getting the results you need to elevate your brand? If so, now is the time for a shift in strategy. By leveraging agile email marketing practices, you can take control of your conversion rates and create an engaged community around your business.
Consumers have more access to information than ever and expect brands to be agile enough to keep up with new trends and technology. That’s why marketers and their teams need to be agile as well.
Agile marketing challenges the status quo and powers change. Testing, data, automation, and iteration are your best friends — or at least they should be if you want your brand to thrive in today’s marketplace.
This article will explore how agile email marketing can help elevate your brand by delivering better results for open rates, click-through rates, engagement rates, and cost-per-user acquisition (CPA).
Let’s Understand How Agile Email Marketing Elevates Your Brand:
1. Increases Open Rates
Open rates are a key metric for email marketing. They are the percentage of emails that recipients open. It is important to understand that open rates do not necessarily equal sales. Open rates measure engagement but don’t always indicate conversion (purchasing).
Agile email marketing can help improve open rates in several ways:
- More relevant content will be sent to your audience as you only send what they want to receive — no more irrelevant or unwanted messages!
- You’ll get better results because you’re sending messages at times when your audience is most likely to engage with them (it’s not 8 am on Saturday mornings).
- Your messages will stand out from those of competitors because agile marketing is designed around customer preferences and interests instead of generic one-size-fits-all messaging across all channels at once.
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2. Improves Click-Through Rates
You can also increase click-through rates by using responsive emails, a mobile-first design, and multiple offers. It’s important to test different subject lines, content, and call-to-action buttons to see what works best for your audience. It will help you build trust and rapport with customers, increasing their likelihood of clicking on links within your email.
3. Increases Email Engagement
To increase email engagement, start by identifying your audience and their needs. Once you’ve done that, optimize your emails for the best results based on the following questions:
- What makes an email engaging?
- How to test your email engagement levels?
- How to improve your email engagement levels?
4. Creates More Interesting Content
What makes a piece of content interesting? It must be relevant to the user and reflect your brand’s goals. It means that the content has to be tailored toward these three things:
- Relevance: The user should feel like they’re looking at something specifically for them.
- Usefulness: The user should be able to take away some actionable items from this piece of content.
- Engagement: A good post or email will also have an aspect of entertainment value and impart knowledge or another type of value (e.g., making someone smile).
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5. Saves You Time and Money
Agile email marketing makes it easier to respond to customer needs and saves time and money.
Agile emails are more responsive and can be tested and iterated quickly based on what works best for your audience. If an email gets a low open rate, you can change the subject line or content of the next iteration. Try sending out different pieces of content in your next email campaign to see which one performs better with your audience.
Because agile emails are so flexible and easy to test, they’re also great for reaching a wider audience—all without breaking the bank!
Tips to Get More Out of Your Agile Email Marketing
Agile email marketing is a great place to start if you plan to develop an effective and scalable strategy for your business. We’ve provided some tips to benefit from using this approach:
- Use a responsive template.
- Be relevant to your audience.
- Use an autoresponder.
- Use a trigger to get people to open your emails, click on them, and engage with you in another way (like share).
Why Should Marketers and Their Teams Be Agile?
Agile marketing is a mindset, a way of working, being, and thinking. It is a new approach to marketing that delivers superior results by embracing change at every step of the process. It’s based on collaboration between all parts of your business, including sales, operations, and finance teams—all working together to achieve better customer engagement across channels.
In short, Agile marketing:
- is a mindset that can be applied to any business.
- is a continuous process of testing, learning, and adapting.
- must be flexible and ready to change direction if the market or their customers demand it.
Why Are Testing, Automation, and Iteration Your Best Friends?
It’s only natural to want to keep things simple when you first start with email marketing, but you must test everything. Pay attention to the data if you use analytics software like Google Analytics or HubSpot to track your results.
Email automation can be a huge asset for every business, especially those with an established email list and who have been sending monthly newsletters for some time. Automation saves them time by sending out bulk emails with little effort.
Testing has repeatedly been proven one of the most effective ways businesses can increase revenue (and we’re not talking about testing new products here). The same goes for email marketing: You must A/B test your subject lines and calls to action to find what works best for your audience!
Related: How to Build an Email List from Scratch
Key Takeaways
Top Line
Create an experience for your customers that makes them feel good about working with you. When they have questions or need help with something related to your product or service, ensure they can find what they need easily. You don’t want them searching or filling out multiple forms to get in touch with someone who can help them.
Bottom Line
When done right (and this is where we come in), agile email marketing will elevate your brand by creating better experiences while driving revenue through increased engagement rates—and isn’t that the ultimate goal?
But Now Comes the Fun Part
putting all that knowledge into practice! The best way to get comfortable with agile email marketing is by diving headfirst and experimenting with some strategies today. If you need help getting started on a project, we’re here for you!
Our agency has experience designing campaigns for clients big and small—so if any of this sounds interesting but overwhelming, don’t fret! Just reach out via phone or email, and we can start immediately by taking care of all those pesky details. All that is left will be creating content and sending messages.
Related: How Do You Write a Good Outreach Email?
Final Words
Marketing is more than a team sport; it’s a full-contact sport. Agile email marketing is the same, and it requires all the things that go into being an agile marketer: innovation, creativity, data-informed decisions, and responsiveness. At its core, agile email marketing is all about your customer.
In a world that’s increasingly digital and mobile, marketers need to be able to adjust their strategies on the fly. If marketers can’t adapt quickly, they will lose out on opportunities for growth and innovation. Agile email marketing helps companies stay ahead of their competition by ensuring their messages aren’t stale or boring—and by keeping things fresh!
