Email marketing is one of the best and most cost-effective marketing solutions out there. This is because email marketing does not command a high budget and is generally favored by consumers since it does not invade their lives. They might be busy with work, and after a hard-working day, they can check their emails and find out information about your outreach.
But designing and managing those email marketing campaigns require a lot of effort, and hence, email automation software exists. Moreover, some of the benefits of email automation software are that they employ artificial intelligence and machine learning algorithms, all of which aid in making them highly adaptable to any kind of workload and also enables them to give out suggestions smartly.
5 Innovative AI-Powered Email Automation Tools in 2023:
ActiveCampaign is a top-rated email automation tool that is used by hundreds of thousands of businesses around the globe. The software application has one of the most advanced email marketing tools and leverages machine learning and predictive behavioral technology to deliver results.
The user interface (UI) is also very intuitive and comparatively easy to use too. ActiveCampaign’s deliverability rate is above 90 percent, and they have also integrated their app with over 870 third-party tools and applications.
You don’t have to worry about security since the application developers have to make sure that they comply with every regulatory and self-governance check. ActiveCampaign also comes with a built-in CRM system to manage your sales, live chat, and email automation too.
HubSpot is a world-class all-in-one marketing cloud software platform that has a suite of applications like CRM, landing page management, free email marketing, marketing automation, chat management, forms, and others. So it is essentially a marketing master application wherein every marketing need can be fulfilled.
Using HubSpot as primary marketing support, you can enhance your marketing goals further and attribute more revenue back to your marketing efforts. This is largely due to HubSpot being more of a CRM solution that offers email marketing and automation as an additional feature.
If you are using WordPress to build your website, then you will get an extra advantage. This is because HubSpot has a WordPress plugin that allows you to send email campaigns directly from your WordPress dashboard. This plugin also allows you to use a HubSpot form or chat widget to capture contacts in your CRM automatically.
Sendinblue is known as one of the best transactional email service providers available. If you are from the European Union, then this service becomes a must-have for your company. This is because they are one of the few companies which have their email marketing servers physically situated in Europe.
Thereby complying with GDPR. Their delivery rate is also high at 98 percent. So if you need a good email marketing software that also helps you comply with EU GDPR, then Sendinblue is the best fit for you.
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Drip is an intelligent email automation software that integrates deeply with mainstream e-commerce platforms like Shopify, Magento, and WooCommerce. The platform also has built-in revenue analytics and tools to engage with customers across multiple channels ranging from social media channels to standard SMS. For just $19 a month, you can get access to all of the drip’s features, including email automation.
Omnisend is one of the leading email marketing automation platforms for e-commerce stores. It is designed to help e-commerce brands control their marketing across multiple channels. Omnisend offers automated emails, SMS, push notifications and also integrates itself neatly with Google Ads, Instagram, Facebook Ads, Messenger, and Whatsapp.
One of the major issues which e-commerce operators face is cart abandonment issues. Omnisend solves that by building innovative email templates which automatically get sent when a user abandons the cart. Omnisend also works with most e-commerce platforms like Magento, Shopify, BigCommerce, and others.
However, what differentiates Omnisend from others is the fact that it integrates well enough with other platforms like Yotpo, Smile.io, and ReCharge.
Using this you can leverage Omnisend to influence your other social campaigns like SMS, media, etc, and increase your overall sales and customer retention ratio.
Email automation campaigns work best if a set parameter is well defined. And to further your email campaign automation goals various AI and ML-powered software tools are available in the market. Some of these also deploy behavioral science technology to more effectively help your company achieve greater results.