James grew up in the U.K, Emigrated to Australia at 25, then backpacked around the world until finding his current home in Hawaii. After a lifetime of unfilling jobs and lacking his purpose he created a brand named 'We Are Dark'. With dreams to revolutionize the fashion industry and break the stigma discussing mental health, he has merged the 2 together to create a meaningful brand giving wearers the chance to express themselves in a safe space that only other members of the community can understand.
