Selling on Amazon is one way to expand your reach into new platforms and bigger audiences. In any case, the more often your product is seen, the higher chance there is for generating leads. But if you genuinely want your Amazon business to stand out from the rest of your competitors, your product listings need to rank well on the first page of the search results.
You can do this by investing in keyword research and incorporating high-quality terms into your product listings. Not sure how to get started? Learn the best Amazon keyword tips you can incorporate on your listings to increase your sales and rankings.
10 Keyword Tips to Rank Higher on Amazon Organically:
1. Keyword Research Is Essential for Products on Amazon
Researching high-quality keywords to optimize your product listings is essential for your products on Amazon. Effectively doing this puts your listing at the forefront of people shopping for your product by contributing to its ranking, categorization, and filter on Amazon. Many tools for keyword research exist, such as MerchantWords, Google Keyword Planner, or Moz. You can use them individually or collaboratively to get the best output.
Incorporating the right keywords is one of the most effective things you can do to support your SEO efforts on Amazon. If you’re targeting general or broad keywords, your product may not show up where you want in the search results. On the other hand, when the keywords are too specific, it can also be a downfall because it can leave some out when people are not using your exact terms to search while shopping.
For example, if you sell women’s boots, the keyword “boots” may be too general for your product. It will make it difficult for users on Amazon to find the specific features and styles that they are looking for in a product. Instead, you could target keywords like “leather ankle boots” to rank better and appear to people looking for this type of footwear.
Remember, Amazon search results are also influenced by the keywords used to find your product. So, if you use a general keyword like “boots” and someone searches for it on Amazon, your listing may rank further down than listings with the same or similar keywords such as “leather ankle boots.”
If you’re having a hard time understanding how keywords work, get into the mindset of someone shopping on Amazon rather than using the perspective of an Amazon FBA seller. What would someone who is looking for your product search for? What matters most to them?
2. Narrow Your Focus to 1 or 2 Keywords per Product Page
When targeting keywords for your product, focus on one or two per page. This will help you improve your chances of being found by potential users and rank higher on Amazon’s search engine results pages (SERPs).
When you target keywords for your product, make sure that the words you choose are relevant to your product and accurately reflect what people will be searching for on Amazon. Of course, it’s tempting to get carried away in adding all of the keywords. But it’s essential to keep in mind that you should write for your audience and not the search algorithm.
3. Use the Amazon Search Bar to See What Customers Are Looking Up
You can use the search bar on Amazon to determine which keywords customers are searching for in the platform. The best way to do this is to start typing in words and phrases related to your product and see what is suggested.
For example, if you’re selling women’s boots, try typing in “women’s boots” to see what other search suggestions appear in the drop-down. You can then add these keywords into your product listings to help support Amazon’s SERPs when someone searches for this phrase.
Seller Central also has a “Search Terms” report that can give you more information on how people find your product listing. This report will show you the top 25 search terms your product is ranking for, giving you insight into what people are looking up when they find your listing.
4. Add Keyword Suggestions from the Tool to Your Listing’s Title, Description, and Bullet Points
The title, description, and bullet points are the most critical aspects of your Amazon listings. The terms you use in these sections will contribute to how visible you become in the marketplace and are essential to communicating key information with your potential customers.
Don’t miss out on optimizing for high-value content in your listing. Using these keywords will also help support your listing when using advertising tools such as Amazon DSP.
5. Include a Variety of Keywords to Increase Sales and Rankings
When you’re targeting keywords for your product, include variations to increase your chances of being found by potential buyers from ranking higher in Amazon’s search engine results pages (SERPs).
Remember, the keyword tools will suggest other relevant and related words and phrases that you can add to your listings.
Tips: If you adjust your keywords, your product may start ranking for different search terms. So be sure the new ones are still relevant to your product and goals.
6. Keep Track of Your Ranking over Time to Strategize
By monitoring your performance on Amazon, you can keep track of how well you’re ranking over time. In addition, you can collect information like which keywords are bringing in the most views and sales so that if something isn’t working, you’ll know when it’s time to update your strategy.
Keep in mind that each product is different, so you may need to target different keywords for each one. Make sure that you are constantly evaluating your Amazon listings and updating your keywords as required.
7. Consider Using Long-Tail Keywords
A long-tail keyword is usually composed of more than two words. These are generally used to target a more specific phrase compared to shorter keywords. Using long-tail keywords is a great way to target more specific search queries and increase your chances of appearing on the first page.
For example, if you sell women’s water-resistant boots, instead of just saying “waterproof,” use words like “women ‘s leather waterproof” or even something as simple as “rain.” This will help you target more specific search terms that potential buyers may use and increase your chances of appearing on Amazon’s search engine results pages.
Remember that long-tail keywords can be a little harder to rank for since they are less common, but they can be a great way to attract buyers who know exactly what they are looking for in a product.
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8. Know How to Use Negative Keywords to Your Advantage
Negative keywords can be used to your advantage in a few different ways. First, they’re words and phrases that you do not want appearing in the search results for people looking at your listings, so by adding these into your titles, descriptions, or bullet points, you can help ensure they don’t appear there.
For example: If someone searches Amazon for “women’s boots” and you have a listing with the words “red leather women’s boots,” those people will see your product even though they didn’t search for it. This is because Amazon’s algorithms know that someone who types in “women’s boots” probably also searches for or buys “leather.”
By adding negative keywords to your listings, you can avoid those people seeing and clicking on your product. Doing this will also make it a lot easier for your customers to find what they want to buy without getting distracted.
9. Add Them to Your Product Images as File Names and Alt Text
The keywords that you have researched aren’t simply only for your product listings; you can also add this to your product images as file names! This is because Google will crawl the images on your page, which means that if it recognizes a particular keyword in the filename or alt text of an image, it’ll know that’s important information!
Keywords are especially helpful when coming up with image file name ideas. For example, if you’re selling a red leather women’s boot, you could name the image file “red-leather-women’s-boot.jpg.”
Alt-text is also important because it will show up when someone hovers their cursor over the image. So make sure to use keywords in your alt text as well!
10. Use Keywords in Social Media Posts, Ads, and Other Blog Posts
You can also use keywords in your social media posts, ads, and blog content. This is another great way to help you rank higher on Amazon’s search results page because it makes sure that the right people see your products when they are searching for them online!
Plus, if someone sees an ad or post with a keyword that matches their search query, they are more likely to click on it, which could lead to a sale. So make sure you are using Amazon keywords in all of your online marketing content!
If you’re looking for ways to increase your sales and rankings on Amazon, using the right keywords is a great place to start! By incorporating these digital marketing tips into your listings, you can make sure that your products appear on the search engine results pages and that potential buyers can easily find them. Happy selling!