One of the key components of a successful marketing strategy is data-driven technology. This is the case for any business looking to elevate engagement across every area of their marketing.
But what technology is best and why?
In this article, we’ll introduce you to call tracking, the perfect analytics tool you’ll need to take your marketing to the next level.
What Is Call Tracking Software?
Call tracking software is an expert analytics tool designed to monitor your calls and attribute them to various marketing campaigns.
The software can provide extensive detail on each customer call, ranging from the call duration and phone number to the abandonment rate and approximate caller location.
On top of that, with each call you receive, you’ll be able to trace the specific campaigns that generated the call and led the customer to this interaction. This includes every activity the customer visited before, during, and after they called.
The intricate reports from your call tracking system can allow you to gain a full picture of your marketing performance, seeing which activities, campaigns, and channels are driving the most leads and sales for your business.
Where Can You Obtain Call Tracking Software?
We recommend you obtain call tracking software from an expert provider who specializes in the most advanced technology.
The right provider can offer you a range of features and metrics for the software, such as:
- Visitor-level tracking
- Keyword search performance
- Speech analytics
- Visitor-to-call ratio
With intelligent software like this, you’ll have everything you need to gain the most value from your marketing efforts.
How Can Call Tracking Drive Your Marketing Success?
Call tracking software can boost your business’s success in several ways, including:
1. Tracking the Customer Journey in Full
The software’s insights can help you create detailed customer journey maps to outline the specific interactions each customer makes with your marketing.
You’ll be able to see every touchpoint visited by a customer across their entire journey, even if they leave a session on your website and join again later to make a call.
This will provide you with full visibility over every area of your marketing, so you can see exactly where your strengths and weaknesses are – i.e., which campaigns are driving the most leads and sales, and which require adjusting.
The more visibility you have, the easier it will be to establish the most accurate strategies for development.
2. Maximizing Your Conversions
Call tracking software can also help you maximize conversions with every campaign.
The software can highlight which of your activities are producing the most calls and contributing most to successful customer journeys.
You can then identify the most important aspects of these campaigns to reveal what makes them so effective at funneling customers down to a call.
Therefore, you can replicate these aspects in your new activities to ensure they also deliver a high number of leads and sales, improving your overall marketing.
3. Tracking Valuable Leads
Call tracking can not only help you track leads across your marketing but can also help you distinguish your most valuable leads.
The reports will show you the number of customers who called from a specific campaign, and then the number of them who purchased something over the phone.
This can help you see how many leads are truly valuable to your business, highlighting the effectiveness of the campaign.
Are you considering data-driven technology to implement in your marketing strategies? If so, get in touch with an expert call-tracking provider for the most effective analytics tool to boost your marketing efforts.