Sales & Marketing

5 Lead Generation Secrets Successful Business Owners Swear By

5 Lead Generation Secrets Successful Business Owners Swear By
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A robust sales pipeline is the key to a thriving business, and it starts with generating high-quality leads. Unfortunately, 61% of marketers consider generating leads and traffic their biggest challenge. That’s more than half of them struggling to get valuable leads for their companies.

Contrarily, the remaining marketers win the game with a few unique tactics that keep the sales pipeline healthy. What are the secrets that set them apart? There isn’t one right way or a perfect plan to do things right. Also, you can not take a one-size-fits-all approach to lead generation because every business and its target audience differ.

Knowing what attracts potential customers and sales opportunities can surely help you get started on the right foot. After all, with 53% of marketers spending at least half their budgets on generating leads, adopting the right way can save tons of cash.

Let us uncover the secrets that work for successful business owners and marketers. 

Secret #1: Outsource Expertise to Maximize Results With Minimal Spending

Did you know that the mean cost per lead across all business verticals is $198.44? That’s painfully high even for large companies, let alone the cash-deficient small businesses and startups. Successful marketers minimize it by outsourcing expertise instead of handling the process with an in-house team.

Providers like Blue Valley Marketing bring a comprehensive set of services, from outbound lead generation to inbound content marketing for clients. Business owners can rely on them to do the heavy lifting while they focus on growth-critical tasks. The best part is that they save big money by not running in-house teams.

According to the Blue Valley Marketing team, generating targeted leads is the key to unlocking opportunities for brands. Telemarketing is one of the best ways to cut through the noise because it enables brands to connect up close with the customers and show the value of their offerings. Email and social media add value to the mix.

Related: Winning Tactics for Planning Your SaaS Marketing Budget

Secret #2: Know Your Target Audience 

Knowing your target audience is the unspoken rule of selling because buyers are spoiled for choice. According to the 2022 Zendesk Customer Experience Trends Report, 68% of consumers anticipate that brands will provide experiences tailored to their needs. Understanding what they want puts you in a better place for successful lead generation.

Unfortunately, business owners often fail to dig deep enough to know the pain points and motivation of their target audience. Investing in an in-depth audit of your buyer mix is the key. It enables you to build your customer persona and segment your target audience. By doing so, you can develop a laser-focused marketing message that resonates with them. 

Also Read: Keys to Writing a Sales Copy That Drives Conversions

Secret #3: Think Beyond Selling

Although selling is the ultimate goal for every organization, it is the last thing to think about when it comes to lead generation. Successful business owners steer clear of the selling mindset when interacting with prospects. The focus should be on educating them to add value to the buying experience.

You can do it by showing the ways your offering can address the customer’s pain point. Educating buyers helps you do more than close conversions and increase revenues. It fosters long-term relationships with buyers through trust and transparency. Additionally, they see your business as a niche expert.

Secret #4: Keep Marketing and Sales Teams on the Same Page

Operating in a silo can get your lead generation plan on the wrong track, so ensure it doesn’t happen. Even the best marketing efforts may not work if they do not align with the sales plan. Keeping both teams on the same page can help you maximize the outcomes.

Both of them should collaborate on campaigns to define realistic goals and actionable roadmaps. A follow-up and feedback process on leads enables them to bridge the gaps and streamline the sales cycle.

See Also: 7 Lead Generation Tools Small Businesses Shouldn’t Miss

Secret #5: Be Consistent

Consistency is another lead generation secret of successful business owners. The process may be slow and painful initially, and immediate results are less likely. But the last thing you should do is pull the plug and try something else.

Experts recommend sticking to the plan and staying consistent with your efforts. While it may seem like a lot of work, you can outsource experts to do it relentlessly. Chasing prospects diligently will eventually bring them around. 


Successful lead generation is mainly about common sense and consistency. There are no real secrets to it except sticking around for the long haul and taking a targeted approach. You can depend on these unspoken rules to get the best results with minimal spending, time, and effort.

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