Social media is one of the best advertising channels today. Over the years, it grew from a platform for personal use to a useful business tool. Besides advertising, social media is excellent for connecting with clients worldwide. That is why we want to spend more time discussing some of the essential social media rules for business.
Besides releasing quality and informative content, it all revolves around a timely publishing schedule. Like every other business owner, you probably want to know how often should your business post on social media, and we are here to give you that answer! Stick around to find out more!
What Social Media Platform Is Your Business Using?
Before you can create an effective social media strategy, you need to answer this question. Each social media platform is different and follows a different set of rules. The most common social media apps for business purposes are:
Aside from those, some businesses also use apps like TikTok, Quora, Pinterest, etc. The choice of social media platform will significantly affect your posting schedule.
How Many Times a Week Should I Post on Social Media for My Business?
On average, you should post around 1-2 times weekly on LinkedIn and also release 1-2 weekly videos on YouTube. Regarding Instagram and Facebook, you should be more active and post 1-2 times daily. Twitter has an even shorter posting format, so try to do 2-3 Tweets every day.
These are just some general guidelines that may be subject to change. A good practice is to try a specific schedule for a week and observe the activity on your posts. If you feel like you could do more, give it a try. However, remember not to sacrifice the quality of your content for the sake of quantity.
What Type of Content Are You Posting?
Here is another factor that will determine your posting schedule. Let’s say you are running a blog and want to create social media posts that relate to your articles.
It is not just about the question should business post on social media or how to create quality content. You also must consider different types of posts. For example, a blog post contains a link to an article on your blog. It includes a short paragraph and takes the user directly to that article.
You can also post general tips or advice about a specific topic. These types of posts usually do not contain a link. Also, you can publish CTA posts that invite your users to take a specific action. Furthermore, you should include a link in the post and take the user to the relevant page on your website.
If we look at these three types of posts, we can create a posting schedule that looks something like this:
- Monday – Blog post
- Tuesday – Tips
- Wednesday – Blog post
- Thursday – Tips
- Friday – Blog post
- Saturday – CTA post
- Sunday – Tips
This is a very common strategy that will give you a nice balance of content without spamming your customers. Also, make sure to include multiple social media apps in this schedule.
When Should You Post?
Picking the time of day to post on social media may make or break your marketing efforts. To explain this better, let’s just look at viral marketing as a social media marketing strategy. The idea of viral marketing is to post something first before it gets to everyone else.
The timing is crucial, and it may make a difference of a couple of million views on your post. This is a really extreme example, but it is crucial to explain how much it can affect your posting schedule.
When it comes to regular posts, that all depends on your customers and when they are most active. If you are targeting an audience with jobs, aim for out-of-work hours or during breaks when they want to relax and browse social media. If your audience is teenagers, consider after-school hours and holidays.
Keep track of customer activity on social media to find out when to post. Pinpoint the exact time when the number of views, likes, and comments rapidly increases. That is a clear sign that someone is reading your posts.
On the other hand, if you notice that some posts have no views, likes, or comments, that might be because of bad timing. They simply got lost in the feed. That is how much timing plays a crucial role in your schedule.
How to Create a Winning Social Media Strategy?
With everything we have learned so far, let’s see how to create a winning social media strategy and come up with a killer schedule. Use the knowledge of your clients to create a schedule that best suits their needs. Remember that it depends on how active they are, what social media apps they use, and when they use them.
Once you have your basic plan laid out, consider investing in a social media scheduling app. This is a very efficient approach that will allow you to schedule your posts in advance, keep track of all relevant metrics, and measure the performance of your posts.
If you need help with creating your social media plan or you need to review your strategy with a professional by your side, it is always a good idea to hire a social media expert. They already know all of the tricks of the trade, and they can help you save time and money while increasing the efficiency of your marketing efforts.
Understanding How Often Should Your Business Post on Social Media Is Crucial for Your Brand
Now that you know how to determine how often should your business post on social media, you need to develop a good strategy. One important thing to remember is that once your schedule starts, it is necessary to be consistent with the timing and quality of the content.
Once customers get used to your schedule, they will always expect posts during that time. You do not want to disappoint them. That is why it is also important to pace yourself and only increase the number of weekly posts if you can keep up with it in the long run.