Popular Alternatives

7 Ahrefs Alternatives and Competitors in 2024 (Free Included)

Ahrefs Alternatives (Free, Affordable Options used by SEO Experts)
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Are you a digital marketer looking for SEO tools to maximize your website’s visibility? Ahrefs is considered one of the most popular SEO tools on the market, but it’s not necessarily right for everyone. So, are you looking for a reliable and powerful Ahrefs alternative for better analysis and making informed decisions?

The good news is that in 2024, there are dozens of well-established SEO tools that offer similar or better features and capabilities as those found on Ahrefs – but with much more competitive pricing structures. From free tools to Enterprise systems for large organizations, this list has something for everyone. Read the SEO industry experts’ recommendations below and uplevel your SEO game in 2024!

Try These Ahrefs Alternatives (Free, Affordable Options used by SEO Experts) in 2024:

1. Ubersuggest

Ubersuggest - Free Ahrefs Alternative

I used Ahrefs recently, and it can be incredibly useful for any SEO professional but Ubersuggest offers a range of free tools to analyze keyword performance and website traffic, while also providing a comprehensive backlink analysis through their subscription plans.

And on the other, Ahrefs provides a deeper level of research into industry-related topics by conducting keyword research, backlink analysis, and competitor analysis.

Both are powerful resources for any SEO campaign. Although there is considerable overlap in the type of data and analytics provided by both platforms, what really makes a difference is the user experience:

Ubersuggest has an intuitive platform with detailed but easy-to-follow instructions that make it simple to explore any topic quickly; whereas Ahrefs has complex reports which require a certain level of technical knowledge when interpreting them.

– Antreas Koutis, Administrative Manager at Financer

See Also: What Are the New SEO Trends?

2. Majestic

Majestic - Affordable Ahrefs Alternative

I have used both Majestic and Ahrefs for link building and site auditing. Both tools have their pros and cons, but I found that Majestic was better for link building and Ahrefs was better for site auditing.

Majestic is a great tool for link building because it has a comprehensive database of sites and pages. This makes it easy to find relevant sites to target for link building. In addition, Majestic provides good data on the authority of each site, which is helpful in determining which sites are worth targeting. However, Majestic is not as user-friendly as some other link-building tools, and its interface can confuse new users.

Ahrefs is a great tool for site auditing because it provides detailed data on backlinks and anchor text. This information is essential for identifying areas where a site may be vulnerable to Penguin penalties. In addition, Ahrefs also provides data on social media shares and website traffic, which can be helpful in assessing the popularity of a site.

– Derek Bruce, Senior Director at Skills Training Group

3. SimilarWeb

Similarweb - Free Ahrefs Alternatives

There are several Ahrefs alternatives available in the market, but one of the most popular and comprehensive ones is SimilarWeb.

Although it is not a direct competitor to Ahrefs, SimilarWeb offers some of the same features and functions as Ahrefs. Traffic estimation, related keywords, and competitor analysis are just a few of the features that SimilarWeb offers.

The traffic estimation capabilities are arguably better, as it provides both estimated website visits and page views, while Ahrefs only provides traffic estimation for visits. However, what SimilarWeb can’t offer are detailed SEO metrics, for which Ahrefs is the clear winner.

– Burak Özdemir, Founder at Online Alarm Kur

Related: What Are Low-Value SEO Tactics to Avoid?

4. Semrush

Semrush - Ahrefs Competitor with More Features

I’m often asked what the best Ahrefs alternative is, and there are a few different options out there. Personally, I think SEMrush is the best Ahrefs alternative.

First, it’s more affordable. The entry-level Pro plan starts at just $99.95 per month, while the top-tier business plan costs $399.95 per month. In contrast, Ahrefs’ starter plan costs $99 per month, and their top-tier plan costs $499 per month. So SEMrush is definitely more budget-friendly.

Second, it offers a wider range of features. SEMrush is an all-in-one SEO platform that includes features like keyword research, site audits, competitor analysis, rank tracking, and more.

And third, it has a better user interface. This is purely subjective, but I find SEMrush to be much more intuitive and user-friendly than Ahrefs. Overall, it’s more affordable and offers a wider range of features than Ahrefs does.

– Jamie Irwin, Director at Straight Up Search

5. Moz

Moz - Popular Ahrefs Alternative

Moz is‌ a genuine Ahrefs alternative as it provides access to some popular Ahrefs-like features.

Moz and Ahrefs are wonderful SEO tools for determining domain authority and top competitors’ DA & Visibility. In this context, Ahrefs has more easy-to-use features to determine who your competitors are, as it can pull up a massive list of every ranked keyword for a competitor’s pages.

Moz does the same thing, but as far as I can see, Moz makes it easier to find out how authoritative website pages are, and its main difference is the other key metrics, such as spam score and domain age, giving it a significant advantage over Ahrefs.

It also shows you how likely it is you can outrank those pages and how to fix up the spam score of your website. This makes it a great tool for small and medium-sized businesses to use on their websites.

We use Ahrefs for competitors’ analysis, keyword research, and the MozBar extension to check the DA, and PA, spam scores.

– Maria Harutyunyan, Co-Founder at Loopex Digital

Must Read: Why Should Businesses Invest in SEO

6. Buzzsumo

BuzzSumo - Ahrefs Alternative for Content Marketers

Buzzsumo is an excellent Ahrefs alternative for all who use Ahrefs for content strategy. It has more advanced content discovery and research tools, making Buzzsumo more powerful than Ahrefs’s Content Explorer.

I found it much more helpful when generating content ideas. However, since it has also backlink analysis features, they are limited, and data are more challenging to manage than in Ahrefs.

Moreover, not only is Buzzsumo useful for keeping up with current trends but it also gives users valuable insight into what type of content resonates the most with the intended audience.

Additionally, there are various visualization tools available so that users can view data in interesting visual representations while they compare important metrics side by side. So, it is definitely a great Ahrefs competitor.

– Natalia Brzezinska, Outreach Manager at US Visa Photo

Related: Search Intent in SEO – How to Get It Right

7. Google Search Console

Google Search Console - free Ahrefs Alternative

Google Search Console is quickly becoming the industry-favorite alternative to Ahrefs for website analysis. Google’s free webmaster tools allow anyone to track a website’s performance, uncover any crawling and indexing errors, and monitor the site’s backlink profile, making it an indispensable asset for website owners.

Additionally, since the data comes straight from Google, the analysis it provides can be trusted as an accurate representation of your website’s current standing within the ever-changing Google search engine landscape. Furthermore, unlike many paid services like Ahrefs, users aren’t charged a fee to receive this invaluable performance data.

Nevertheless, Google Search Console is an extremely useful alternative to Ahrefs for anyone who wants to grow their online presence. It allows users to easily monitor the progress of their website and gives insight into areas that may require improvement, helping maximize potential and reach a wider audience.

– Beth Worthy, President at GMR Transcription

Must Read: 10 Alexa.com Alternatives (Sites like Alexa)


These are 7 affordable Ahrefs alternatives that can provide users with valuable data and insights for their SEO campaigns. While some of these tools may require a paid subscription, there are also free options available that can be just as effective. Users should consider what features they need and compare pricing before choosing the right tool for their needs. With so many great options on the market, there is no reason to settle for anything less than the perfect fit.

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